Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 115 van 13.019 resultaten
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Rubriek: Reclame en verkoop

Gebonden EN17-07-20259783031904967
This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions… Meer
€ 102,98
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN16-07-20269783031911859
In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "B2B Marketing" brings together over 20 international experts to… Meer
€ 112,95
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN12-08-20259783031911941
The future of B2B marketing isn't coming — it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing. This edition is packed with AI/PI-driven methods, advanced digital tactics, and best-in-class case studies… Meer
€ 146,69
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN02-09-20259783031924088
This edited collection book unravels the intricate dynamics of tourism and hospitality, offering evidence-based strategies to address global challenges. As the second of two volumes, it builds upon the conclusions established in Volume I to highlight pathways for the tourism and hospitality industry… Meer
€ 196,19
Levertijd ± 9 werkdagen
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Gebonden EN25-07-20259783031934049
This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy… Meer
€ 51,98
Levertijd ± 11 werkdagen
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Gebonden EN03-07-20259783031969294
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China… Meer
€ 190,40
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN23-08-20169783319381404
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering… Meer
€ 60,99
Levertijd ± 9 werkdagen
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Paperback EN09-10-20169783319386584
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment… Meer
€ 60,99
Levertijd ± 9 werkdagen
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Gebonden EN11-02-20179783319485102
This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy… Meer
€ 180,99
Levertijd ± 9 werkdagen
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Paperback EN05-01-20179783319511672
This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender… Meer
€ 240,99
Levertijd ± 9 werkdagen
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Gebonden EN18-05-20179783319519906
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness… Meer
€ 144,99
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Gebonden EN24-05-20179783319572758
This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances… Meer
€ 240,99
Levertijd ± 9 werkdagen
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Gebonden EN01-12-20149783319109626
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice… Meer
€ 120,99
Levertijd ± 9 werkdagen
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Gebonden EN31-03-20159783319127026
This handbook is a compilation of comprehensive reference sources that provide state-of-the-art findings on both theoretical and applied research on sustainable fashion supply chain management. It contains three parts, organized under the headings of “Reviews and Discussions,” “Analytical Research,”… Meer
€ 180,99
Levertijd ± 9 werkdagen
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Gebonden EN03-09-20139783319013022
This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods… Meer
€ 216,99
Levertijd ± 9 werkdagen
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Gebonden EN07-11-20189783319899565
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN05-06-20189783319903521
This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective… Meer
€ 68,09
Levertijd ± 9 werkdagen
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Gebonden EN14-09-20189783319909448
This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN19-03-20199783319912646
This book analyzes female entrepreneurship in the textile sector in Africa as a phenomenon that favors the social integration and economic development of women in certain geographical areas. It identifies entrepreneurship as an avenue through which women can escape the feeling of being trapped in… Meer
€ 183,99
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Gebonden EN09-08-20189783319916910
This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit… Meer
€ 156,99
Levertijd ± 9 werkdagen
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