Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 123 van 12.981 resultaten
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Rubriek: Reclame en verkoop

Gebonden EN06-10-20039781403905192
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound… Meer
€ 92,49
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN10-10-20039781403905208
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN12-05-20049781403906823
By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN11-03-20059781403914927
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN06-11-20049781403917577
Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN19-12-20039781403919045
This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN23-05-20059781403946195
Outsourcing has become one of the most important trends used in managing the enterprise during the last ten years and is now transforming the corporation. At the same time, it is one of the most talked about and hotly debated topics of our times… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN01-01-19959781403972125
For over four centuries, "Puritan" has been a synonym for dour, joyless, and repressed. In the tenth anniversary edition of Puritans at Play , Bruce Daniels reappraises the accuracy of this grim portrait by examining leisure and recreation in Colonial and Revolutionary New England… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN20-12-20069781403974709
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN14-05-20099781403996633
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened… Meer
€ 80,29
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN26-05-20069781403998583
The Bullwhip Effect is one of the most well studied problems in Supply Chain Management. This book offers it's most comprehensive analysis to date, examining associated problems, their consequences, and systems that can cope… Meer
€ 171,79
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN27-04-20069781403998682
The third-party logistics industry is a growing field. This is the first practical handbook to support managers in the creation and negotiation of logistics contracts from the legal and economic perspective… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN04-04-20239783031234088
Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience… Meer
€ 80,29
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN04-03-20239783031245909
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples… Meer
€ 72,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN18-06-20249783031290220
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society… Meer
€ 216,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN12-07-20239783031307416
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that… Meer
€ 90,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN05-10-20239783031332456
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail experiences look and feel?… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN18-08-20239783031338977
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees… Meer
€ 196,19
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN11-02-20199783030077334
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct… Meer
€ 120,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN29-12-20189783030081621
This book provides an analysis of the politics of consumption and how the ‘educated consumer’ plays a vital role in advancing responsible market practices and consumption. Based on a comprehensive interdisciplinary perspective, it explores the extent, drives and links of boycotting, buycotting… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden

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