Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN22-04-20239789811900532
This book delivers essential skills in “spoken” professional communications, presenting theoretical and applied frameworks for business talk using English as a lingua franca. Adopting a role-playing approach mimicking various professional settings, it assesses the strength of the well-reasoned… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN25-09-20229789811948916
This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ‘new normal’ which the pandemic has introduced in the functioning of business, society, and environment… Meer
€ 180,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN27-10-20229789811949241
This book analyzes housing policy in terms of the quality of housing, theoretically and empirically. The analysis is prompted by the Japanese government’s success in increasing the volume of housing through interest rate policy, as is shown by Vector Autoregession (VAR) analysis in this book… Meer
€ 144,99
Levertijd ± 9 werkdagen
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Paperback EN02-10-20239789811950193
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing… Meer
€ 120,99
Levertijd ± 9 werkdagen
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Paperback EN15-10-20209789813295056
This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. The new theory of homo psychologicus probes into a long-forgotten common sense: humans are rationally irrational… Meer
€ 122,99
Levertijd ± 9 werkdagen
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Gebonden EN21-04-20249789819702848
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication… Meer
€ 192,99
Levertijd ± 9 werkdagen
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Gebonden EN26-04-20239789819918171
This book examines the new developments in health 4.0 and the medical supply chain. Although supply chain applications in health systems are similar to other sectors, the most critical difference is that any disruption affects public health… Meer
€ 192,99
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Gebonden EN16-10-20239789819951178
This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world. The chapters offer an up-to-date overview of research and insights into Islamic business practices, with a specific focus on… Meer
€ 216,99
Levertijd ± 9 werkdagen
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Gebonden EN10-03-20239781032458175
This book illustrates two approaches for firms to shape successful circular strategies, namely, the Circular Economy and Circular Districts. The former considers firms’ challenges when turning theoretical circular models into practice… Meer
€ 213,71
Levertijd ± 11 werkdagen
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Gebonden EN31-01-20239781032384405
This book takes as its starting point the need to improve sustainability performance across the triple bottom line and reach global sustainable development goals. As such, it places sustainability at the heart of developing and explaining relevant theory, concepts and models in operations and supply… Meer
€ 213,71
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Gebonden EN23-11-20239781032387376
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Paperback EN31-05-20239781032474816
Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything… Meer
€ 33,04
Levertijd ± 11 werkdagen
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Paperback EN21-01-20239781032477084
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field… Meer
€ 72,38
Levertijd ± 11 werkdagen
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Gebonden EN22-09-20239781032483627
The UN Sustainable Development Goals, an increasing interest in Environmental, Social and Governance factors, and the unprecedented impact of the COVID-19 pandemic have triggered a massive change in how companies and employees view their relationship, the role and meaning of work, and how to adapt… Meer
€ 102,50
Levertijd ± 11 werkdagen
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Gebonden EN31-10-20239781032486031
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN07-07-20239781032489957
Many new challenges including competitiveness are emerging for sustainable business during this era of disruption. This book analyses these challenges to sustainable development and growth and addresses the impact of corporate social responsibility on the competitiveness of organisations… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN08-10-20159781138171084
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare… Meer
€ 306,98
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Paperback EN04-08-20169781138206106
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN05-07-20219781138307728
This book explores the overlapping interests of corporate responsibility and sustainable development, specifically focusing on the dynamics of social change, sustainability governance and evaluation, and creating social value… Meer
€ 60,72
Levertijd ± 11 werkdagen
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Gebonden EN21-08-20189781138325579
Engaging with Stakeholders : A Relational Perspective on Responsible Business contends that meaningful and constructive stakeholder engagement efforts should be rooted in a deep relational process of shared understanding, expectations, and viewpoints, through honest, continued dialogue between… Meer
€ 100,06
Levertijd ± 11 werkdagen
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