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paperbackEngels9783319373621 23-8-2016
​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing.  Meer
240,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319519906 18-5-2017
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts.  Meer
144,99
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paperbackEngels9783319166605 31-3-2015
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia.  Meer
60,99
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paperbackEngels9783319791739 27-3-2019
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
240,99
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paperbackEngels9783319385747 24-9-2016
​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319385754 24-9-2016
​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319385778 24-9-2016
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319201818 12-6-2015
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319556239 26-7-2017
This book reflects the research output of the Committee on the International Protection of Consumers of the International Law Association (ILA). The Committee was created in 2008, with a mandate to study the role of public and private law to protect consumers, review UN Guidelines, and to model laws, international treaties and national legislations concerning protection and consumer redress.  Meer
180,99
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gebondenEngels9783319715551 23-4-2018
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people -  to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands.  Meer
108,99
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paperbackEngels9783319567921 23-6-2017
The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud.  Meer
72,99
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gebondenEngels9783319717142 12-4-2018
This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as industry change, digital transformation, and shifting audience tastes.  Meer
336,99
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gebondenEngels9783319244792 4-12-2015
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine.  Meer
96,99
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gebondenDuits9783409224604 25-11-2005
Top-Manager und Vorstandsmitglieder bedeutender Automobilfirmen beschreiben anhand von Fallstudien ihre global anerkannten Erfolgsstrategien im Management ihrer Marken.  Meer
135,57
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319084398 2-9-2014
This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes.  Meer
120,99
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paperbackEngels9783319344874 23-8-2016
This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world.  Meer
120,99
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paperbackEngels9783319845746 17-5-2018
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.  Meer
220,59
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paperbackEngels9783319846798 21-7-2018
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors.  Meer
66,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319847320 23-5-2018
An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses.  Meer
43,69
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gebondenEngels9783319098548 31-10-2014
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen

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