Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN11-11-20119780415513265
This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires… Meer
€ 91,32
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN07-12-20099780415567589
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN06-12-20129780415623032
Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights… Meer
€ 152,52
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN18-06-20129780415628877
There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-11-20129780415643368
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN27-07-20129780415645638
Accounting and Distributive Justice challenges the basic assumptions on which the current practice of financial reporting is based. It argues that the objective of financial reporting should be to contribute to the achievement of distributive justice and not the optimal allocation of resources as in… Meer
€ 79,67
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-11-20129780415657662
This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state… Meer
€ 76,75
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-11-20129780415658119
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN14-08-20139780415664486
Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and… Meer
€ 44,70
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN11-04-20139780415672801
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions… Meer
€ 75,29
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN03-10-20129780415678612
In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN14-05-20099780805860863
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN02-12-20199780815380405
There is an urgent need to understand how private and public organisations can play a role in promoting human values such as fairness, dignity, respect and care. Globalisation, technological advance and climate change are changing work, organisations and systems in ways which foster inequality… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN07-05-20219780815385646
Being watched and watching others is a universal feature of all human societies. How does the phenomenon of surveillance affect, interact with, and change the world of business? This concise book unveils a key idea in the history and future of management… Meer
€ 63,64
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-09-20199780815386513
This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN09-01-20239781032005447
The last twenty years have witnessed an astonishing transformation: the fight against corruption has grown from a handful of local undertakings into a truly global effort. Law occupies a central role in that effort and this timely book assesses the challenges faced in using law as it too morphs from… Meer
€ 65,10
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN09-01-20239781032014494
The Enlightened Shareholder Value principle and Corporate Social Responsibility are areas of increasing academic and research interest. However, discussions on the ESV principle in relation to CSR are very limited… Meer
€ 65,10
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN17-09-20219781032017211
In a world that is awash in ubiquitous technology, even the least tech-savvy know that we must take care how that technology affects individuals and society. That governments and organizations around the world now focus on these issues, that universities and research institutes in many different… Meer
€ 152,52
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN09-01-20239781032019994
Accounting education ought to prepare future professionals to enter a principles-based, rules-oriented field of activity wherein technical knowledge of accounting standards (principles, rules and decision procedures) and ethical awareness (the capacity to discern moral issues and resolve ethical… Meer
€ 65,10
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN09-01-20239781032051888
This book addresses current practices related to sustainable development, its challenges and the future. People belonging to different genders regardless of their age, social class and education should be equal as citizens and individuals, and identical in their rights and responsibilities… Meer
€ 65,10
Levertijd ± 11 werkdagen
Gratis verzonden

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