Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden Engels20179780415790086 23-11-2017
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention.  Meer
€ 185,93
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20179780415790093 23-11-2017
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention.  Meer
€ 53,62
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20099780415489638 1-6-2009
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people.  Meer
€ 29,44
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20129780415541671 15-5-2012
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued.  Meer
€ 15,21
Levertijd ongeveer 11 werkdagen
Paperback Engels20139780415635738 5-6-2013
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.  Meer
€ 57,89
Levertijd ongeveer 11 werkdagen | Gratis verzonden
e-book Engels651 blz.20119789087536282 15-1-2011
Almost 80% of CEOs say that their organization must get better at managing external relationships. According to The Economist, one of the major reasons why so many relationships end in disappointment is that most organizations 'are not very good at contracting'.  Meer
€ 68,13
Direct te downloaden
e-book Engels220 blz.20139789087538118 26-9-2013
This ground-breaking title from the worlds leading authority on contemporary contracting best practices, the IACCM (International Association for Contract and Commercial Management) delivers a lively and practical complete insight into the contracting process which is useful in both business and personal life.  Meer
€ 45,73
Direct te downloaden
Gebonden Engels20009780198297789 17-8-2000
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations.  Meer
€ 99,15
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20029780195158694 17-10-2002
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable.  Meer
€ 37,97
Levertijd ongeveer 11 werkdagen | Gratis verzonden
e-book Engels20119789087539726 29-11-2011
Almost 80% of CEOs say that their organization must get better at managing external relationships. According to The Economist, one of the major reasons why so many relationships end in disappointment is that most organizations 'are not very good at contracting'.  Meer
€ 68,13
Direct te downloaden
Gebonden Engels19979780195074383 20-2-1997
This book brings together the work of leading international researchers in the field of product innovation and development. Competitive success between firms nearly always depends on what new products they can develop and bring to market.  Meer
€ 317,51
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20199780190303167 13-6-2019
Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies.  Meer
€ 126,17
Levertijd ongeveer 11 werkdagen | Gratis verzonden
e-book Engels297 blz.20139789087537135 25-9-2013
This book looks at the basic core skills that all those dealing with suppliers and clients need to know about managing the commercial relationship. It looks at the skills needed to ensure that both the supplier and customers are equipped to deal with: - change control, - price re-negotiations, - costings, - delivery of services, - performance management and negotiation techniques.  Meer
€ 45,73
Direct te downloaden
Paperback Engels20099780199211562 26-2-2009
Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text.  Meer
€ 121,90
Levertijd ongeveer 11 werkdagen | Gratis verzonden
gebonden Engels19949780333598900 21-6-1994
Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process.  Meer
€ 183,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels19989780312214715 12-7-1998
This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20039780312294052 19-5-2003
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?  Meer
€ 147,39
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels19949780333570135 28-7-1994
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20009780312228415 13-4-2000
This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour.  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20209780367200428 29-12-2020
This book presents practical advice to law students and those entering and now working in the legal profession that will help them to reconcile who they are as a person with the demands and opportunities of a legal career.  Meer
€ 45,76
Levertijd ongeveer 11 werkdagen | Gratis verzonden

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