Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN01-10-20159781137462923
Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters. Meer
€ 35,15
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN20-07-20159781137463319
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics. Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN02-12-20159781137492425
Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage… Meer
€ 220,59
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN08-07-20159781137501134
Optimizing Supply Chain Performance takes industrial case studies from SMEs in China to examine the importance of information sharing and coordinated management as essential mechanisms to improve supply chain performance. Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN13-09-20159781137522696
Since the recent international crises, the role and significance of international financial institutions (IFI) have been challenged. Some have argued that global financial institutions are inadequate and inefficient in performing their missions, and may be replaced by modern institutions with… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN01-08-20179781137598899
This volume investigates the role of social media in European politics in changing the focus, frames and actors of public discourse around the EU decision-making process. Throughout the collection, the contributors test the hypothesis that the internet and social media are promoting a structural… Meer
€ 147,39
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN07-02-20179781137601582
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of… Meer
€ 183,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN27-02-20159781138018754
Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning… Meer
€ 274,91
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN22-09-20149781138023710
The Link between Company Environmental & Financial Performance , first published in 1998, is a detailed investigation into the effects of environmental performance – resource efficiency, regulatory compliance, new product and service opportunities – on corporate financial performance… Meer
€ 123,38
Levertijd ± 11 werkdagen
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Paperback EN14-03-20179781138033344
Although the theory and methods of organization development (OD) assessment and diagnosis have been covered in other books, there is a lack of practitioner-focused guides that introduce real-world case studies and tools rooted in the methodology… Meer
€ 65,10
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN20-03-20189781138036512
Obeying all of the rules rarely generates breakthrough business performance because it does not generate new approaches. Breaking the rules randomly does not work either. Intelligent disobedience values improved business performance over compliance with the rules, when conditions permit… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN14-03-20179781138036857
Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other disciplines which have great value, this… Meer
€ 123,38
Levertijd ± 11 werkdagen
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Paperback EN30-08-20179781138038967
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional… Meer
€ 107,35
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN18-08-20179781138059412
There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and… Meer
€ 76,75
Levertijd ± 8 werkdagen
Gratis verzonden
Paperback EN21-09-20179781138060586
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how… Meer
€ 65,10
Levertijd ± 11 werkdagen
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Paperback EN13-04-20179781138066892
This book develops a new framework - the stakeholder model - that helps to understand corporate finance and governance in modern society, where the sources of people’s happiness have shifted from monetary to non-monetary factors… Meer
€ 75,29
Levertijd ± 11 werkdagen
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Paperback EN03-05-20179781138069343
As globalization has brought about new concerns and responsibilities for business, particularly in the realm of human rights, many multinational corporations (MNC) operating in Asia have argued that such rights are the responsibility of government… Meer
€ 75,29
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN17-10-20189781138103634
In recent years, the Circular Economy (CE) has gained worldwide attention as an effective alternative economic system to the current take-make-waste model of production and consumption. As more and more firms begin to recognize the potential of this novel approach, the CE quickly moves from theory… Meer
€ 257,76
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN31-05-20179781138118621
Collective bargaining between employers and trade unions has profoundly changed working conditions in companies around the globe. But why do we start work at the age of 10, 16, 18 or 24? Why do we work 6, 8, 10 or more hours a day?… Meer
€ 75,29
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Gebonden EN04-09-20159781138128583
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works… Meer
€ 314,50
Levertijd ± 11 werkdagen
Gratis verzonden

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