Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN17-12-20159781138138995
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for… Meer
€ 314,50
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN01-08-20169781138144880
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur… Meer
€ 314,50
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN18-08-20169781138150034
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN22-12-20159781138194090
"One of the symptoms of an approaching nervous breakdown is the belief that one's work is terribly important." - Bertrand Russell Work is one of the most universal features of human life; virtually everybody spends some part of their life at work… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN18-09-20179781138211896
Global corporations and the senior executives who oversee them have been subject to great criticism in recent times: not only do such corporations hold extreme concentrations of wealth, but they continue to sanction staggering pay inequalities between the haves and the have-nots… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN04-08-20169781138215252
Business and human rights has emerged as a distinct field within the corporate governance movement. The endorsement by the United Nations Human Rights Council of a new set of Guiding Principles for Business and Human Rights in 2011 reinforces the State’s duty to protect against human rights abuses… Meer
€ 91,32
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN22-09-20179781138220577
Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally… Meer
€ 257,76
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN01-11-20169781138228436
In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN07-02-20179781138237261
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action?… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN18-09-20189781138322585
This book is not about selling products -- it is about selling yourself, your ideas, and your services. This book explains an innovative dialogue sales process, and the relationship sales principles that underpin it… Meer
€ 76,75
Levertijd ± 8 werkdagen
Gratis verzonden
Paperback EN28-08-20189781138323179
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with… Meer
€ 70,92
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN11-11-20229781138332126
This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and… Meer
€ 70,92
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN08-08-20199781138332171
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners… Meer
€ 79,67
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN23-07-20199781138337213
This book explores corporate environmental discourse by examining a sample of corporate environmental reports through the lens of environmental philosophy. Findings include the predominant use of a dualistic approach towards nature, which highlights the perceived ‘separateness’ of companies from the… Meer
€ 257,76
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN05-11-20189781138337312
No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively… Meer
€ 76,75
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN27-09-20189781138369054
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate… Meer
€ 75,29
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN03-06-20209781138393837
One of the world’s most prolific creative industries, the Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. For many readers, it might come as a surprise that the Indian movie industry is not just Bollywood and… Meer
€ 274,91
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-07-20179781138438163
The fact that a process produces garbage is a testament to design inefficiency, and this book explains how to use the nature of that garbage to pinpoint and eliminate those inefficiencies. Lean Waste Stream: Reducing Material Use and Garbage Using Lean Principles supplies an unprecedented look at… Meer
€ 306,98
Levertijd ± 8 werkdagen
Gratis verzonden
Gebonden EN15-08-20179781138440524
Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN13-09-20239781138460768
As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point… Meer
€ 251,60
Levertijd ± 8 werkdagen
Gratis verzonden

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