Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 88 van 12.979 resultaten
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Paperback EN05-01-20239783030825744
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising… Meer
€ 196,19
Levertijd ± 9 werkdagen
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Gebonden EN31-10-20219783030829773
Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework “Scrum” should be applied to install agility in the… Meer
€ 90,99
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Gebonden EN05-05-20229783030886776
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage… Meer
€ 208,39
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Paperback EN25-05-20239783030955830
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage… Meer
€ 196,19
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Paperback EN01-08-20229780367687731
The history of PR has received limited attention over the years, and especially the role of women in PR has been an ‘untold’ story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role… Meer
€ 69,47
Levertijd ± 11 werkdagen
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Paperback EN29-08-20229780367693725
Corporate governance and corporate reporting are closely linked to each other, and their respective evolutionary patterns are mutually influencing. Along with the recent expansion of company disclosure, a growing attention is being paid to corporate governance determinants and mechanisms… Meer
€ 37,41
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Paperback EN18-12-20209780367730994
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments… Meer
€ 70,92
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Paperback EN18-12-20209780367734909
The Italian Cooperative Sector is amongst the largest in the world comprising over 60,000 cooperatives from all sectors of the economy directly employing 1.3 million people. Cooperatives created close to 30 percent of new jobs in Italy between 2001 and 2011 demonstrating that democratic cooperative… Meer
€ 69,47
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Paperback EN30-06-20209780367596286
Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones… Meer
€ 69,47
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Paperback EN30-06-20209780367605902
A leader's ability to discover and implement innovations is crucial to adapting to changing technologies and customer preferences, enhancing employee creativity, developing new products, supporting market competitiveness, and sustaining economic growth… Meer
€ 56,35
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Paperback EN01-08-20229780367612795
Whistleblowing, Communication and Consequences offers the first in-depth analysis of the most publicized, and morally complex, case of whistleblowing in recent European history: the Norwegian national lottery, Norsk Tipping… Meer
€ 70,92
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Gebonden EN18-03-20219780367629625
This book analyzes the multi-faceted scandal that has tarnished the reputation of the United Auto Workers (UAW), an iconic union revered for its commitment to union democracy and ethical practices, showing what went wrong to lead the spread of corruption and how to remedy it… Meer
€ 251,60
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Paperback EN01-05-20239780367635244
This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations… Meer
€ 33,83
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Paperback EN08-09-20229780367640231
Foundations of Social Entrepreneurship presents definitions of social entrepreneurship, explains its benefits and challenges, describes the components of an ecosystem of support, and presents practical tools to approach social entrepreneurial projects… Meer
€ 70,92
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Paperback EN18-12-20209780367671501
Since the early 2000s, state-led and innovation-focused strategies have characterized the approach to development pursued in countries around the world, such as China, India, and South Korea. Brazil, the largest and most industrialized economy in Latin America, demonstrates both the opportunities… Meer
€ 69,47
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Gebonden EN27-09-20219780367675738
Change processes in organizations are time consuming, expensive, and often don’t create the intended results. This book creates a new way for leaders to relate to change from a place of deeper understanding… Meer
€ 251,60
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Gebonden EN02-03-20219780367684327
Never before has there been such strong recognition of the importance of community-based green spaces to local communities and urban redevelopment. This book is an autoethnographic account of the challenges and breakthroughs of learning to lead together… Meer
€ 251,60
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Paperback EN29-12-20209780367685249
This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management… Meer
€ 82,58
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Gebonden EN26-08-20219780367713096
While the concept and domain of Corporate Social Responsibility (CSR) are not new—its beginnings can be tracked back to the 1960s—its scope, urgency, and relevance have shifted dramatically in recent years… Meer
€ 404,67
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Gebonden EN13-06-20229780367721176
This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for… Meer
€ 251,60
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