Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN15-08-20239781032229225
Bringing together professional standards, practices, and jargon from across the industry, Scripting Media provides a complete overview of writing for divergent forms of media. While some forms of media writing have been honed and standardized over generations, others demand new ways of thinking and… Meer
€ 59,27
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN02-09-20229781032231563
Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN13-12-20219781032241098
The rise and spread of the Internet has accelerated the global flows of money, technology and information that are increasingly perceived as a challenge to the traditional regulatory powers of nation states and the effectiveness of their constitutions… Meer
€ 69,47
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN13-12-20219781032241968
This book explores the underlying causes of the pervasive dominance of ‘unethics’ in contemporary affairs in economics, business, and society. It is argued that the state of unethics is related to the overexpansion of market and market values in all spheres of social life and human activities… Meer
€ 38,87
Levertijd ± 11 werkdagen
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Gebonden EN20-06-20229781032125602
This book puts successful startup tools in the hands of creators: performers, artists, entertainers, creatives, and media makers seeking to launch like a business and generate more income. Readers will learn essential entrepreneurial principles taught to founders in the startup community… Meer
€ 213,71
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Gebonden EN17-03-20239781032126722
Ethnic-themed restaurants are informal but powerful ambassadors for a country’s culture and contributors to local and national economies. Communicating authenticity and quality are essential characteristics in the development of a competitive and effective marketing strategy for restaurants… Meer
€ 213,71
Levertijd ± 11 werkdagen
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Paperback EN05-12-20249781032137742
Hispanic Marketing: The Evolution of the Latino Consumer focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts, and practices that help readers understand Hispanic consumers and marketing communication campaigns across… Meer
€ 73,84
Levertijd ± 11 werkdagen
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Gebonden EN22-03-20239781032145181
This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship… Meer
€ 218,94
Levertijd ± 11 werkdagen
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Gebonden EN20-12-20219781032147925
Many anti-corruption efforts have had only a minimal effect on curbing the problem of corruption. This book explains why that is, and shows readers what works in the real world in the fight against corruption, and why… Meer
€ 251,60
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Paperback EN09-10-20249781032160641
Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology… Meer
€ 33,04
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Gebonden EN20-09-20239781032168227
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case… Meer
€ 306,98
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Paperback EN30-01-20259781032182872
This book examines the imperative role of global environmental governance, and the need to incorporate corporate environmental accountability and mechanisms for enforcement, to effectively address the global environmental crisis… Meer
€ 65,10
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Gebonden EN17-03-20229781032187334
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands… Meer
€ 251,60
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Paperback EN31-01-20239781032384368
This book takes as its starting point the need to improve sustainability performance across the triple bottom line and reach global sustainable development goals. As such, it places sustainability at the heart of developing and explaining relevant theory, concepts and models in operations and supply… Meer
€ 62,18
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN08-11-20239781032388342
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain… Meer
€ 69,47
Levertijd ± 11 werkdagen
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Gebonden EN26-06-20249781032391403
Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication. This textbook provides a comprehensive introduction to the theoretical principles of ethical… Meer
€ 343,41
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Paperback EN02-08-20239781032391502
Why do some sales managers build teams that consistently hit targets while others constantly battle turnover and missed quotas? Most leaders believe it's about finding better talent, securing bigger budgets, or adopting the latest sales technology… Meer
€ 46,15
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Gebonden EN23-03-20239781032412634
No pre-pandemic strategy is effective anymore. None. Not for organizations large or small, for-profit or non-profit, domestic or global. Claims of a "return to normal" or "the new normal" are ridiculous… Meer
€ 76,75
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN30-05-20239781032427171
This book reviews a range of reports written by fraud examiners after completing internal investigations. These reports are normally kept secret and are the property of client organizations, which do not wish to disclose potential wrongdoing that can harm the reputation of the businesses… Meer
€ 257,76
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN29-11-20249781032428109
This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research… Meer
€ 33,04
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