Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN16-01-20249781032431413
Business Ethics: Methods, Theories, and Application provides a new systematic approach to normative business ethics that covers the complex and various ethical challenges of modern business. It aims to train analytical thinking skills in the field of business ethics and to approach ethical issues in… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN09-10-20249781032439389
Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption… Meer
€ 33,04
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN13-08-20249781032444390
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-09-20249781032452012
The Routledge Handbook of Consumer Protection and Behaviour in Energy Markets provides a comprehensive study of consumer protection and consumer behaviour in selected jurisdictions worldwide. Each chapter is written by experts and provides a contemporary overview of national consumer protection and… Meer
€ 404,67
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN22-05-20239781032455396
Decision-making on outsourcing new product development (especially innovation projects), such as engaging and managing the supply chain, is far from easy. It may involve addressing strategic and operational risks that might cause longer development times and increase innovations costs… Meer
€ 257,76
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN11-09-20239781032459523
The role and meaning of sustainable development have been recognized in the scientific literature for decades. However, there has recently been a dynamic increase in interest in the subject, which results in numerous, in-depth scientific research and publications with an interdisciplinary dimension… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN03-06-20249781032467726
Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN15-04-20259781032468815
"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes – "I shop therefore I am" – has lost its irony… Meer
€ 389,15
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN19-12-20249781032483702
The UN Sustainable Development Goals, an increasing interest in Environmental, Social and Governance factors, and the unprecedented impact of the COVID-19 pandemic have triggered a massive change in how companies and employees view their relationship, the role and meaning of work, and how to adapt… Meer
€ 31,58
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN21-10-20249781032512686
Blockchain, metaverse, and digital payment technologies, collectively called digital ecosystem, have received much attention from academia, regulators, and industry alike. However, their usage across various sub-sectors of the economy and industry is slow, and deployment is still largely… Meer
€ 257,76
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN20-12-20249781032521336
This book is for everyone who is concerned about the successful future of a very special institution – the National Health Service (NHS). It provides the reader with an overview of the complexity of healthcare delivery, and the crucial influence that fairness should have on healthcare planning… Meer
€ 50,53
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN19-03-20249781032541921
This book explores the infiltration of Italian and Russian organised crime in the UK real estate market, assessing how vulnerable the UK is to these sorts of activities. It identifies the drivers behind the criminal choices and modus operandi of Italian and Russian organised crime groups, and the… Meer
€ 257,76
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN17-12-20249781032557816
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis… Meer
€ 274,91
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN14-11-20139781137307286
International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN19-11-20139781137353283
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN07-07-20159781137359162
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN25-09-20149781137373243
Examining the extent to which trade adversely affects domestic workers, Making Sense of Anti-Trade Sentiment documents statistical relationships between exports and imports and domestic employment/wages. Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN22-12-20159781138134720
'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry… Meer
€ 314,50
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN10-07-20169781138145085
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Gebonden EN18-07-20169781138177666
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden

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