Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN20-12-20189780815367468
This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five years at Charlie Corbett’s consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN03-01-20189780815386452
This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels… Meer
€ 82,58
Levertijd ± 11 werkdagen
Gratis verzonden
€ 244,55
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN06-04-20239781009243964
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences?… Meer
€ 98,81
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN04-12-20259781009561822
Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier demystifies strategic channel decision-making by emphasizing the basics and using real-world… Meer
€ 55,34
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Gebonden EN31-12-20219781032010243
Business on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging… Meer
€ 251,60
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Paperback EN04-01-20239781032013107
Business schools are critical players in higher education, educating current and future leaders to make a difference in the world. Yet we know surprisingly little about the leaders of business schools… Meer
€ 50,53
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Paperback EN09-01-20239781032014494
The Enlightened Shareholder Value principle and Corporate Social Responsibility are areas of increasing academic and research interest. However, discussions on the ESV principle in relation to CSR are very limited… Meer
€ 65,10
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Gebonden EN22-11-20229781032019093
Winner of the National Communication Association’s Public Relations Division 2023 Outstanding Book Award This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility… Meer
€ 351,83
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Paperback EN16-08-20219781032033686
Why is it that leaders – in social, political, and (most importantly) organisational contexts – are seemingly unable to address meaningfully the wicked problems and complex challenges that we currently face?… Meer
€ 56,35
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Paperback EN11-10-20219781032043449
This is the decade for climate action. Internal and external stakeholders demand action. How we choose to act in the next ten years will determine our foreseeable future. Businesses hold a critical role for climate futures… Meer
€ 56,35
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Gebonden EN25-04-20239781032050058
This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers… Meer
€ 213,71
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Gebonden EN27-06-20229781032060538
This book is for anyone who wants to understand what being more inclusive at work means, especially as it relates to black leaders. It is intended for those people who are saying “I don’t know where to start,” “I don’t know what to do” and “I don’t know what to say” when understanding and talking… Meer
€ 251,60
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Paperback EN02-03-20239781032076768
The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR… Meer
€ 101,52
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Paperback EN25-09-20239781032077888
The Theory of the Firm is commonly viewed as axiomatic by business school academicians. Considerations in spanning organizational structures, their boundaries and roles, as well as business strategies all relate to the Theory of the Firm… Meer
€ 85,49
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Paperback EN30-06-20219781032083490
Gender diversity as a corporate governance mechanism is high on the agenda for regulators, firms, and researchers. Particularly, gender board composition has received a great deal of attention in recent years… Meer
€ 37,41
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Paperback EN30-06-20219781032084626
The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users… Meer
€ 69,47
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Paperback EN30-06-20219781032087498
This book explores how bauxite mining has affected local and national political dynamics in Guinea over the past 55 years, providing an overview of mining interactions with social, economic and political spheres… Meer
€ 38,31
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Paperback EN30-06-20219781032096124
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles… Meer
€ 39,80
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Gebonden EN06-12-20239781032104751
Fundraising Management in a Changing Museum World explains how cultural organizations can successfully create sustainable fundraising programs that will increase financial support and stabilize revenue during times of change… Meer
€ 251,60
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