Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN13-06-20139781137276612
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. Meer
€ 55,89
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN12-05-20149781137282934
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media. Meer
€ 80,29
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN20-03-20139781137306951
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN15-12-20149781137324238
Cloud Systems in Supply Chains explores the risks that could face supply chain firms if their implementation of cloud systems is not carefully managed or if not appropriately selected and supported. This volume aids supply chain firms in ensuring that their cloud system activities are positioned to… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN01-07-20149781137379276
This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver… Meer
€ 68,09
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN30-11-20159781137405654
Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural)… Meer
€ 171,79
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN07-02-20179781137601582
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of… Meer
€ 183,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN09-08-20249781032589589
This book takes degrowth theorising in the direction of honouring collaboration, creating new dialogues and emphasising growth and human capacities. Traditionally, degrowth theorising has focussed on reduction and non‑growth… Meer
€ 63,15
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN28-09-20269781032600406
Waste is omnipresent, with consequences that are increasingly visible. Despite considerable efforts by the waste-management sector to keep it out of sight and out of mind, current waste levels pose a challenge to the welfare of today and tomorrow, from the squandering of resources to lasting… Meer
€ 64,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN01-12-20239781032603766
For most of the post-war period, alcohol problems had been viewed primarily as individual problems. During the 1970s and 1980s, research highlighted the importance of larger socio-economic factors in shaping drinking levels, patterns and problems… Meer
€ 193,55
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN06-04-20169781138014657
Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding… Meer
€ 255,76
Levertijd ± 11 werkdagen
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Gebonden EN03-04-20149781138015494
Ethical leadership has come to the forefront of management thought in the twenty-first century in the wake of breaches of judgement and integrity that have plagued international markets. This volume assembles an international cadre of management scholars to explore questions surrounding ethical… Meer
€ 155,04
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN09-06-20259781032609171
Sustainable development is a major challenge of our times. The conditions necessary for sustainable transformation cut across all economic entities and sectors that operate on macro- and micro-economic scales, both nationally and internationally… Meer
€ 255,76
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-02-20159781138018754
Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning… Meer
€ 272,78
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN22-09-20149781138023710
The Link between Company Environmental & Financial Performance , first published in 1998, is a detailed investigation into the effects of environmental performance – resource efficiency, regulatory compliance, new product and service opportunities – on corporate financial performance… Meer
€ 122,42
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN04-09-20189781138037038
Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others… Meer
€ 376,88
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN30-08-20179781138038967
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional… Meer
€ 106,52
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN25-06-20249781032652573
This unique comprehensive collection presents the latest multi-disciplinary research in strategic digital outsourcing and digital business strategy, providing a management decision-making framework for successful long-term relationships and collaboration based on trust and governance… Meer
€ 76,16
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN03-11-20259781032873503
Hardly a month goes by without news of a high‑profile corporate failure that raises the question of the role of the board. Why do boards of directors find it so difficult to steer the company and its management team?… Meer
€ 249,65
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN18-07-20259781032887968
This volume provides a thorough examination of the drivers of recent innovations in the financial sector. The book's distinctive feature lies in its unique integration of two subjects of particular relevance in the fields of finance and banking: Environmental, Social and Governance (ESG) policies… Meer
€ 255,76
Levertijd ± 11 werkdagen
Gratis verzonden

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