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Rubriek: Reclame en verkoop

Gebonden Engels20139780415817950 21-3-2013
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles…  Meer
€ 281,37
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20139780415826983 27-11-2013
This book discusses the issues of integration within food and fibre supply chains and the challenges in managing price risk. The problems of integration and price risk are interwoven in agricultural supply chains with production and supply risk as well as hoarding…  Meer
€ 261,34
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20139780415828826 11-7-2013
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the…  Meer
€ 235,63
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20149780415833790 17-1-2014
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results…  Meer
€ 261,34
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Paperback Engels20149780415844611 2-9-2014
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design…  Meer
€ 79,70
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Paperback Engels20139780415849142 25-4-2013
The issue of performance measurement in the leisure industry is increasingly important, from both theoretical (academic) and applied (practitioner) perspectives. Managers need accurate indications of how their organisations are performing, to inform their decisions…  Meer
€ 58,51
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20159780415855914 18-5-2015
While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of…  Meer
€ 261,34
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20159780415859004 20-4-2015
Since 2008, the financial sector has been the subject of extensive criticism. Much of this criticism has focused on the morality of the actors involved in the crisis and its extended aftermath. This book analyses the key moral and political philosophical issues of the crisis and relates them to the…  Meer
€ 356,72
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Paperback Engels20149781349474714 4-9-2014
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume…  Meer
€ 122,99
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Paperback Engels20029781349508457 4-10-2002
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams…  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Paperback Engels20109781349511891 26-5-2010
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of…  Meer
€ 80,29
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Paperback Engels20089781349547098 1-1-2008
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor…  Meer
€ 61,99
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Paperback Engels20219781349711239 27-8-2021
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm…  Meer
€ 86,39
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Paperback Engels20219781349936243 21-4-2021
This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories…  Meer
€ 74,19
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Paperback Engels20259781350522602 16-10-2025
The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations…  Meer
€ 66,33
Levertijd ongeveer 11 werkdagen
Gratis verzonden
Gebonden Engels20269781350545335 8-1-2026
Pierre-Yves Donzé and Harry Guhl analyze the strategies used to relaunch luxury brands, focusing on 11 case studies from the Swiss watch industry including Patek Philippe, Hublot and Breguet. This perceptive study reveals the role of heritage in successful luxury brand management, showcasing how it…  Meer
€ 110,16
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Gebonden Engels20209781400215676
For salespeople feeling stressed and disappointed that their customers don’t want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success…  Meer
€ 28,95
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Paperback Engels20219781400215850 14-12-2021
For salespeople feeling stressed and disappointed that their customers don’t want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success…  Meer
€ 30,10
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Paperback Engels20209781400219445 26-11-2020
Sometimes, sales organizations rely too heavily only on inbound lead generation. However, when the inbound leads dry up and marketing efforts stop yielding results, the need for outbound activity becomes more crucial than ever…  Meer
€ 27,53
Levertijd ongeveer 16 werkdagen
Gratis verzonden
Paperback Spaans20209781400220137 30-6-2020
Matthew Pollard, un reconocido experto en ventas y un introvertido, ha creado y perfeccionado un sistema de venta transparente, auténtico y de baja presión, sin técnicas de cierre duro o de venta de bulldogs . La ventaja del introvertido te equipará con un sistema completo enfocado a la venta…  Meer
€ 22,29
Levertijd ongeveer 9 werkdagen
Gratis verzonden

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