Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN24-12-20259781032899213
This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. Meer
€ 268,03
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN02-07-20269781032900421
Corporate Governance and Digital Transformation argues that these are essential domains in organisations in the current digital era that must be aligned and require more dedication and digital expertise within the Board of Directors of any organisation… Meer
€ 80,17
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN17-11-20259781032902265
The UK’s High Streets are at a tipping point: 13,500 businesses close each year, mirroring trends in the US and parts of Europe. Nevertheless, some shining exceptions continue to thrive. This book explores these success stories and demonstrates how High Street businesses can prosper… Meer
€ 54,90
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN29-09-20259781032902395
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing. Meer
€ 87,93
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN14-03-20259781032903132
With over 1,600 entries, The A-Z of Payments provides readers with a comprehensive, practical, easy-to-read listing of payment terms. The financial services industry is full of terms and abbreviations that can appear confusing or easy to forget (e.g. ACS, 3DS, RTP, PCI DSS, POS, PoS, A2A, P2P, and… Meer
€ 57,81
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN16-12-20249781032907185
Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype glosses over its messy sociocultural dynamics and underlying disparities… Meer
€ 257,76
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN31-03-20259781032909912
The essence of the book is to investigate the forms, benefits and limitations of engaging consumers in the development of cultural institution offerings. It aims to identify methods for culture product development with consumer engagement, in particular concerning exhibition and educational… Meer
€ 257,76
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN10-07-20259781032911731
This book presents issues related to supply chain management, considering contemporary conditions and turmoil. It shows how global events affect the effectiveness and efficiency of logistics, and thus shows how to take them into account and better manage logistics processes in these chains… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN29-04-20269781032913032
Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand. This book guides readers through the ins and outs of this process, from soliciting a buyer’s meeting… Meer
€ 268,03
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN19-01-20269781032913872
First published in 1981, The British Business Elite is a study of the attitudes to class, status and power of top businessmen in Great Britain, based upon first-hand interviews with chairmen, chief executives and other directors of Britain's largest industrial, banking and insurance companies: men… Meer
€ 53,77
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN14-10-20249781032918259
Environmental issues can present some daunting operational concerns for all types of organization, whether in the private, public and voluntary sectors. Managing them requires environmental professionals with a working knowledge of the rapidly developing body of regulatory measures… Meer
€ 95,69
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN14-10-20249781032919904
Much has been said and written about the 'financial tsunami' and subsequent economic dislocation that occurred in the opening decade of the 21st Century. Professor Ivo Pezzuto is described by business scholars as an expert on the global financial crisis… Meer
€ 60,72
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN14-10-20249781032920207
Even during economic downturns businesses have to grow to survive and compete in domestic and international markets. There is always a need to plan for future growth. Enterprise Growth Strategy presents the total process of a growth strategy… Meer
€ 60,72
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN14-10-20249781032921365
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens… Meer
€ 60,72
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN14-10-20249781032923581
This book is testimony to the emergent nature of human security as an idea, as a useful construct and as an operational strategy. The aim is to showcase new directions that may enrich the human security agenda… Meer
€ 63,64
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN14-10-20249781032925011
Governments around the world are struggling to meet their commitments to achieve targets relating to reductions in greenhouse gases. Many writers advocating ways to achieve these targets offer radical but often impractical approaches that do not offer a way forward within the existing economic… Meer
€ 60,72
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN14-10-20249781032925639
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through… Meer
€ 65,10
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN14-10-20249781032925929
Twenty first century, flexible capitalism creates new demands for those who work to acknowledge that all aspects of their lives have come to be seen as performance related, and consequently of interest to those who employ them (or fire them)… Meer
€ 59,27
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN14-10-20249781032926384
The issue of human rights, in the context of corporate social responsibility, is normally taken to relate to concern about exploitation in the supply chain - child labour, slavery in developing countries, and similar evils; but of course, human rights are engaged in relation to the treatment of… Meer
€ 63,64
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN14-10-20249781032928463
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon… Meer
€ 60,72
Levertijd ± 11 werkdagen
Gratis verzonden

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