Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN13-02-20239781032370774
An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics… Meer
€ 213,71
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN10-03-20239781032370781
Distilling decades of leadership expertise into an effective framework, this is a practical guidebook for nonprofits around the globe, with practical recommendations for the urgently needed steps to make this a better world… Meer
€ 85,49
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN10-03-20239781032370798
Distilling decades of leadership expertise into an effective framework, this is a practical guidebook for nonprofits around the globe, with practical recommendations for the urgently needed steps to make this a better world… Meer
€ 213,71
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN20-12-20229781032371740
Social Scientist Kurt Lewin said, "No research without action, and no action without research." Too much of the current DEI (diversity, equity, and inclusion) approach is insight-based instead of action-based… Meer
€ 47,61
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN06-12-20239781032373195
The complexity facing today’s organizations calls for a rethinking of leadership. The world is facing grand challenges for people and the planet. Leaders and employees bear the responsibility of formulating strategies grounded in strong values… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN31-07-20239781032380674
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN22-02-20239781032382951
Most successful organizations recognize Maintenance Parts and Procurement as a critical success factor to Asset Management Excellence and their fundamental supply chain value proposition. This book works as a guide to all the stakeholders that influence the success of their Maintenance Parts… Meer
€ 183,12
Levertijd ± 8 werkdagen
Gratis verzonden
Paperback EN31-01-20239781032384368
This book takes as its starting point the need to improve sustainability performance across the triple bottom line and reach global sustainable development goals. As such, it places sustainability at the heart of developing and explaining relevant theory, concepts and models in operations and supply… Meer
€ 62,18
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN31-01-20239781032384405
This book takes as its starting point the need to improve sustainability performance across the triple bottom line and reach global sustainable development goals. As such, it places sustainability at the heart of developing and explaining relevant theory, concepts and models in operations and supply… Meer
€ 213,71
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN27-08-20269781032384672
This book explores the historical and theoretical classification of True Cost Accounting (TCA) and its business-oriented ways of implementation. Tobias Gaugler, Jennifer Kunz, and Amelie Michalke provide compact and comprehensible insights into TCA, which is one approach used to comprehensively… Meer
€ 39,80
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN23-11-20239781032387376
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Paperback EN08-11-20239781032388342
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain… Meer
€ 69,47
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN26-06-20249781032391403
Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication. This textbook provides a comprehensive introduction to the theoretical principles of ethical… Meer
€ 343,41
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN02-08-20239781032391502
Why do some sales managers build teams that consistently hit targets while others constantly battle turnover and missed quotas? Most leaders believe it's about finding better talent, securing bigger budgets, or adopting the latest sales technology… Meer
€ 46,15
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN27-02-20239781032396712
Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation—the greatest environmental and economic challenges of our times—are prompting the world's power companies to transform on a scale never seen before, the eyes of the world are… Meer
€ 213,71
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN20-12-20219781032075211
It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited communication, collaboration, and trade for consumers, winning their attention and collecting their data… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN02-03-20239781032076768
The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR… Meer
€ 101,52
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN29-08-20229781032400235
The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting… Meer
€ 75,29
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN22-05-20269781032306957
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decision-making… Meer
€ 59,98
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN27-05-20249781032308838
This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology… Meer
€ 65,10
Levertijd ± 11 werkdagen
Gratis verzonden

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