Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN27-07-20179781138438163
The fact that a process produces garbage is a testament to design inefficiency, and this book explains how to use the nature of that garbage to pinpoint and eliminate those inefficiencies. Lean Waste Stream: Reducing Material Use and Garbage Using Lean Principles supplies an unprecedented look at… Meer
€ 304,60
Levertijd ± 8 werkdagen
Gratis verzonden
Gebonden EN11-09-20179781138441019
�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing… Meer
€ 304,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN20-11-20179781138441033
�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing… Meer
€ 304,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN28-07-20179781138441071
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market… Meer
€ 304,60
Levertijd ± 11 werkdagen
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Gebonden EN11-07-20179781138441217
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages… Meer
€ 304,60
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Gebonden EN13-12-20219781138441248
'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be fine in theory, but hard to apply to my special market. In short, it holds that marketing planning fails for most companies because it either does not fit their… Meer
€ 304,60
Levertijd ± 11 werkdagen
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Gebonden EN28-06-20189781138441255
Although office and administrative activities are usually 60 percent of the production costs in most manufacturing organizations, these areas often get excluded during lean initiatives. To achieve lean, office activities must fully support shop floor manufacturing operations to eliminate waste… Meer
€ 304,60
Levertijd ± 8 werkdagen
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Gebonden EN27-07-20179781138457058
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers needs, the drug will fail to reach its intended market… Meer
€ 304,60
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Gebonden EN13-09-20239781138460768
As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point… Meer
€ 249,65
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Gebonden EN21-02-20199781138616301
Is your organisation in good shape for today’s digital world? Has it effectively changed the way it works to keep up with the new connected consumer? Or is it still stuck on the digital business basics, losing relevance and falling behind in the race for customers?… Meer
€ 76,16
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Paperback EN08-06-20189781138616813
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions… Meer
€ 74,72
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Paperback EN22-11-20219781138614840
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century… Meer
€ 64,60
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Paperback EN18-09-20189781138620650
The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe. The book examines the strategies, progress and expectations of each league despite the cultural, economic and political barriers that exist… Meer
€ 68,93
Levertijd ± 11 werkdagen
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Gebonden EN28-10-20169781138656901
The human rights of communities in many resource-rich, weak governance States are adversely affected, not only by the acts of States and their agents, but also by powerful non-State actors. Contemporary phenomena such as globalisation, privatisation and the proliferation of internal armed conflict… Meer
€ 249,65
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Paperback EN18-12-20159781138647763
The study of pilgrimage often centres itself around miracles and spontaneous populist activities. While some of these activities and stories may play an important role in the emergence of potential pilgrimage sites and in helping create wider interest in them, this book demonstrates that the… Meer
€ 73,27
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Gebonden EN28-10-20169781138647855
Children in poor countries are subjected to exploitation characterized by low wages and long hours of work, as well as by unclean, unhygienic and unsafe working and living conditions, and, more importantly, by deprivation from education, all of which hampers their physical and mental development… Meer
€ 249,65
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Gebonden EN03-05-20179781138636293
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of… Meer
€ 125,41
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Gebonden EN03-10-20179781138636538
This book introduces readers to the moral dilemmas associated with business decisions, helping students to understand the moral and ethical considerations leaders face in the workplace, and providing a framework for balancing business demands with doing the right thing… Meer
€ 249,65
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Gebonden EN04-09-20189781138636576
Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts… Meer
€ 249,65
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Paperback EN12-12-20169781138648098
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain… Meer
€ 102,18
Levertijd ± 11 werkdagen
Gratis verzonden

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