Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN29-12-20189783030081621
This book provides an analysis of the politics of consumption and how the ‘educated consumer’ plays a vital role in advancing responsible market practices and consumption. Based on a comprehensive interdisciplinary perspective, it explores the extent, drives and links of boycotting, buycotting… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN25-12-20189783030093358
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist… Meer
€ 141,29
Levertijd ± 9 werkdagen
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Gebonden EN03-07-20199783030147211
Bringing together a collection of interdisciplinary chapters on China’s Belt and Road Initiative (BRI, or also known as One Belt One Road), this book offers a comprehensive overview of the topic from a business and management perspective… Meer
€ 183,99
Levertijd ± 9 werkdagen
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Gebonden EN26-04-20199783030151904
This book is open access under a CC-BY license. Moral dilemmas are a pervasive feature of working life. Moral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research… Meer
€ 35,16
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Paperback EN05-09-20209783030196837
This contributed volume provides new approaches, fresh ideas, valuable insights, and latest research in leadership—from strategic business (model) innovation to system design and humanity—and is a knowledge source and inspirational guide for scientists and practitioners alike… Meer
€ 120,99
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Paperback EN06-12-20199783030326630
This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More… Meer
€ 35,15
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Paperback EN26-12-20259781032572765
This book explores the various economic and financial dimensions of sustainable development drawing on new and existing theories and presenting the results of a team of international researchers, tackling the issue from a global, macroeconomic and microeconomic approach. Meer
€ 74,93
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Gebonden EN11-12-20249781032582344
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry… Meer
€ 249,65
Levertijd ± 11 werkdagen
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Gebonden EN30-03-20269781032588292
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual and theoretical foundations for investigating… Meer
€ 265,95
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Paperback EN21-05-20269781032591377
This is the first book to examine the critically important topic of sustainability in sport through the lens of integrity. Adopting a holistic view on sustainability, it argues that integrity is the foundation on which sustainable sports organisations, actions and processes must be built. Meer
€ 74,93
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Gebonden EN06-11-20239781032598857
Productivity and Amenity (1974) considers social responsibility in business and the balance between the social requirements for enhancing productivity and amenity. It looks at the changing roles of government and business and the nature of modern capitalism; the criteria for social performance; the… Meer
€ 193,55
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Paperback EN06-05-20259781032603919
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies… Meer
€ 70,38
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Paperback EN01-12-20259781032605838
During the 1950s, 1960s and 1970s, general levels of alcohol consumption had risen considerably in all parts of the world. In association with this, there was a proliferation of alcohol-related problems such as liver disease, drunkenness offences, marital disharmony and employment difficulties… Meer
€ 50,14
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Paperback EN21-05-20269781032607917
Non-profit Governance offers twelve perspectives and analytical frameworks to facilitate the development of governance in non-profit organisations. Meer
€ 74,93
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Gebonden EN30-08-20249781032611457
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now… Meer
€ 249,65
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Gebonden EN12-03-20249781032613581
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives… Meer
€ 255,76
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Gebonden EN01-12-20239781032615042
Originally published in 1980, the purpose of this book was to aid a process of rethinking alcoholism treatment. Such a process was already underway in many parts of the world at the time. It was hoped that this volume would be useful in the modest role of abetting such a rethinking… Meer
€ 225,90
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Gebonden EN19-06-20249781032615837
Sustainability at Work is a compelling guide for anyone who seeks both a successful career and a career that makes a positive difference in society. Containing career advice of great value to students and professionals, and explaining how one can integrate sustainability into future roles, this… Meer
€ 249,65
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Gebonden EN01-12-20239781032616360
In the 1970s the vagrant alcoholic was not a new problem, and for the previous two hundred years people had asked: What can be done to help them? Why not lock them up? Why don’t they get jobs? Tim Cook had worked for many years with homeless men and in this book, originally published in 1975, he… Meer
€ 193,55
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Gebonden EN01-12-20239781032616902
In the 1970s, an important change of emphasis had occurred in the field of alcoholism. Instead of seeing alcoholism as an ‘all or none phenomenon’ it was now recognised that a continuum of alcohol problems existed so that individual cases could show different degrees of dependence and different… Meer
€ 193,55
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