Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Paperback EN27-07-20019780789012906
Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China… Meer
€ 119,49
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Gebonden EN25-06-20039780789020864
Stay up to date with the most effective practices in tourism demand forecasting! Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting… Meer
€ 304,60
Levertijd ± 11 werkdagen
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Paperback EN05-06-20039780789020871
Stay up to date with the most effective practices in tourism demand forecasting! Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting… Meer
€ 103,19
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Paperback EN13-08-20039780789020956
The best Business Web sites at your fingertips24/7! The Core Business Web: A Guide to Key Information Resources is an essential resource that saves you from spending hours searching through thousands of Web sites for the business information you need… Meer
€ 39,50
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Gebonden EN30-04-20049780789021564
Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing… Meer
€ 279,46
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Paperback EN21-09-20049780789025692
Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses! From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences… Meer
€ 82,45
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Gebonden EN14-03-20069780789028648
The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer… Meer
€ 148,87
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Gebonden EN09-12-20089780789036902
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business… Meer
€ 255,76
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Paperback EN03-04-20089780805859898
This is a research-based book on whistle-blowing in organizations. The three noted authors describe studies on this important topic and the implications of the research and theory for organizational behavior, managerial practice, and public policy… Meer
€ 94,30
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Paperback EN01-05-20199780815352983
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods?… Meer
€ 160,01
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Gebonden EN20-12-20189780815367468
This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five years at Charlie Corbett’s consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with… Meer
€ 249,65
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Gebonden EN29-04-20199780815352938
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods?… Meer
€ 376,88
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Gebonden EN03-04-20189780815353157
Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted… Meer
€ 249,65
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Gebonden EN30-04-20189780815364610
Leadership, corporate responsibility and management ethics underline the human centered paradigm in the complex world of today. One major issue in management is impact on people. This book relates to the outcomes of human interaction within and beyond the borders of an organization… Meer
€ 255,76
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Paperback EN31-05-20019780849310768
Organizations enjoy two kinds of strategic advantages. One is transitory: being in the right place with the right products at the right time. The other comes from having first class management and instituting processes that mobilize an organization, keeping in ahead of the competition… Meer
€ 160,01
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Gebonden EN03-08-20079780849385155
Understanding inventory—its costs, its place in the supply chain, and what is considered its optimal level—is important to an organization’s profitability. Demonstrating how each link in the supply chain plays an integral role in the success of the whole, Rightsizing Inventory examines inventory… Meer
€ 212,06
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Gebonden EN23-05-20189780815367215
This book extends our understanding of how different cross- functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management… Meer
€ 255,76
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Gebonden EN02-10-20189780815375791
This book provides comprehensive and advanced analysis of the characteristics of social entrepreneurship in Europe. It offers innovative, up-todate research on the ecosystems of social entrepreneurship, the behavior of social entrepreneurs, their ability to produce social innovation, social capital… Meer
€ 255,76
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Paperback EN01-06-20189780815376880
The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences . While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your… Meer
€ 81,94
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Gebonden EN04-12-20189780815380009
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance… Meer
€ 304,60
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