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Albert N. Greco

The Marketing of World War II in the US, 1939-1946

gebondenEngels9783030395186 11-6-2020

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Meer

71,71

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Online Impulse Buying and Cognitive Dissonance

paperbackEngels9783030659257 13-2-2022

Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. Meer

78,78

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Antonella La Rocca

Customer-Supplier Relationships in B2B

paperbackEngels9783030409951 15-3-2021

This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships. Meer

128,29

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Michael R. Czinkota

Marketing Management

gebondenEngels9783030669157 25-8-2021

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. Meer

156,99

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Sustainability in the Textile and Apparel Industries

paperbackEngels9783030385477 1-4-2021

This book is part of a five-volume set that explores sustainability in textile industry practices globally. Case studies are provided that cover the theoretical and practical implications of sustainable textile issues, including environmental footprints of textile manufacturing, consumer behavior, eco-design in clothing and apparels, supply chain sustainability, the chemistry of textile manufacturing, waste management and textile economics. Meer

180,99

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Marketing Communications and Brand Development in Emerging Markets Volume II

gebondenEngels9783030955809 25-5-2022

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. Meer

199,01

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Marketing Communications and Brand Development in Emerging Markets Volume II

paperbackEngels9783030955830 25-5-2023

199,01

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S M A Moin

Brand Storytelling in the Digital Age

gebondenEngels9783030590840 27-10-2020

Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. Meer

78,78

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Social Customer Relationship Management

gebondenEngels9783030233426 13-9-2019

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). Meer

78,99

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Strategic Innovative Marketing and Tourism

paperbackEngels9783030361280 12-3-2021

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Meer

396,99

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Enlightened Marketing in Challenging Times

gebondenEngels9783030425449 18-9-2020

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Meer

180,99

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Daniele Scarpi

Hedonism, Utilitarianism, and Consumer Behavior

gebondenEngels9783030438753 29-5-2020

This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. Meer

64,64

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Strategic Innovative Marketing and Tourism

gebondenEngels9783030124526 4-7-2019

240,99

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Emerging Issues in Global Marketing

paperbackEngels9783030089221 22-12-2018

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. Meer

240,99

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Gert Straetmans

Information Obligations and Disinformation of Consumers

paperbackEngels9783030180560 20-9-2020

This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload. Meer

180,99

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Ogechi Adeola

Digital Service Delivery in Africa

paperbackEngels9783030839116 8-2-2023

The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. Meer

184,87

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Research Methodology in Marketing

gebondenEngels9783030107932 15-3-2019

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. Meer

168,99

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Marketing Communications in Emerging Economies, Volume I

gebondenEngels9783030813284 29-10-2021

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Meer

184,87

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Marketing Tourist Destinations in Emerging Economies

paperbackEngels9783030837136 29-11-2022

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. Meer

199,01

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Marc Helmold

Total Revenue Management (TRM)

gebondenEngels9783030469849 4-6-2020

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. Meer

96,99

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