Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 225 van 12.465 resultaten
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Gebonden EN16-02-20129780071773485
Use the latest digital technologies for lifelong customers and repeat sales “Arthur Middleton Hughes is database marketing’s Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand… Meer
€ 97,55
Levertijd ± 11 werkdagen
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Gebonden EN11-02-20229780190091996
Networks for Social Impact is a broad review of how nonprofits, businesses, and governments work together to tackle social problems. The book argues that network design and management is not a one-size-fits-all formula… Meer
€ 150,97
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Paperback EN28-01-20169780195590173
Organisations are growing in a complex technology- driven environment and chief executives have expressed the need for more creative employees to steer innovation. Be the Innovators provides readers with ideas for benchmarking best practices in innovation, empowering creative excellence, leveraging… Meer
€ 33,17
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Gebonden EN02-07-20269780197808351
This book adopts a network perspective that conceptualizes organizational structure as a landscape of interconnected networks composed of actors' interactions and relationships.Drawing on empirical studies conducted across diverse organizational contexts, the book develops a unified theory and… Meer
€ 134,15
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Paperback EN03-10-20139780199752171
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity. Meer
€ 62,44
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Paperback EN10-04-20089780198567424
The Social and Applied Psychology of Music is the successor to the bestselling and influential The Social Psychology of Music. It considers the value of music in everyday life, answering some of the perennial questions about music… Meer
€ 131,22
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Paperback EN16-02-20219780198835615
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. Meer
€ 88,77
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Gebonden EN28-10-20109780199587407
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how… Meer
€ 78,55
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Paperback EN02-08-20129780199655878
In eleven chapters by leading scholars, The Market Makers provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy. The analytic core is the "market-making perspective," which refocuses economic analysis away from factories and… Meer
€ 84,40
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Gebonden EN16-06-20149783319071145
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times… Meer
€ 60,99
Levertijd ± 9 werkdagen
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Paperback EN26-06-20149783319071930
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses… Meer
€ 120,99
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Gebonden EN31-10-20149783319098548
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships… Meer
€ 60,99
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Gebonden EN14-11-20149783319102191
Decision making at the enterprise level often encompass not only production operations and product R&D, but other strategic functions such as financial planning and marketing. With the aim of maximizing growth and a firm’s value, companies often focus on co-ordinating these functional components as… Meer
€ 168,99
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Gebonden EN08-12-20149783319108636
​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice… Meer
€ 120,99
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Gebonden EN18-12-20149783319116259
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both… Meer
€ 60,99
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Gebonden EN03-12-20149783319118055
​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice… Meer
€ 180,99
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Gebonden EN01-12-20149783319118444
​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty . It include papers aimed to create awareness of the… Meer
€ 180,99
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Gebonden EN26-11-20149783319118819
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice… Meer
€ 120,99
Levertijd ± 9 werkdagen
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Gebonden EN08-12-20149783319124230
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and… Meer
€ 180,99
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Gebonden EN24-03-20159783319124629
​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better… Meer
€ 60,99
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