Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Paperback EN07-11-19969780419202905
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have… Meer
€ 122,43
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Paperback EN18-11-20089780415992053
Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations… Meer
€ 58,05
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Paperback EN13-12-20079780415965019
E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and… Meer
€ 91,70
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Gebonden EN28-06-20069780754644132
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment… Meer
€ 252,65
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Paperback EN25-05-20069780789031624
The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized… Meer
€ 96,09
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Gebonden EN04-11-20089780789032720
Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe… Meer
€ 252,65
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Gebonden EN30-09-19919780792314493
Proceedings of 1st Conference, Amsterdam, The Netherlands, February 26-27, 1990 Meer
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Paperback EN31-05-20239781032016900
This practical guide enables readers to recognize, assess, and defend against gray behaviors—attempts to persuade listeners using fallacious arguments. It provides valuable tools for communicating successfully in a wide variety of public and professional contexts… Meer
€ 37,56
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Paperback EN30-12-20229781032029139
Lean is about building and improving stable and predictable systems and processes to deliver to customers high-quality products/services on time by engaging everyone in the organization. Combined with this, organizations need to create an environment of respect for people and continuous learning… Meer
€ 65,36
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Gebonden EN30-12-20229781032029146
Lean is about building and improving stable and predictable systems and processes to deliver to customers high-quality products/services on time by engaging everyone in the organization. Combined with this, organizations need to create an environment of respect for people and continuous learning… Meer
€ 214,60
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Paperback EN01-12-20229781032002255
By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes… Meer
€ 55,12
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Gebonden EN22-12-20229781032006291
Society 5.0 is a human-centered community where integrated systems operate throughout society to secure comfort in all aspects of life, from energy and medical care, to education, work, and leisure. Blockchain technologies enable the streamlining of supply chain processes and information sharing… Meer
€ 153,15
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Gebonden EN30-11-20129781137270696
The global energy system stands at the verge of a far-reaching paradigm shift. The established model of centralized supply services will be challenged by new, decentralized technologies, with Germany being an international role model for energy efficiency and renewable energy generation. Meer
€ 171,79
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Gebonden EN15-11-20139781137278630
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person… Meer
€ 33,93
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Gebonden EN20-05-20139781137287045
Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Meer
€ 135,19
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Gebonden EN08-11-20139781137297105
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced… Meer
€ 68,09
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Gebonden EN19-11-20139781137333315
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Meer
€ 171,79
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Gebonden EN13-08-20149781137379474
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to… Meer
€ 122,99
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Gebonden EN10-12-20149781137404305
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups… Meer
€ 61,99
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Gebonden EN11-04-20149781137412584
Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection… Meer
€ 61,99
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