Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 248 van 12.283 resultaten
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Gebonden EN26-12-19969780415148221
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century… Meer
€ 100,48
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Gebonden EN21-05-19989780415180290
Environmental policies and initiatives have had a significant impact on businesses and employment practices across Europe. The Environment, Employment and Sustainable Development is a wide-ranging collection featuring contributions by academics and practitioners from countries including the UK… Meer
€ 308,26
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Paperback EN26-03-19989780415186766
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising , Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model… Meer
€ 82,92
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Gebonden EN22-11-20019780415230391
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building… Meer
€ 381,42
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Gebonden EN01-02-20019780415234863
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship… Meer
€ 276,06
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Paperback EN04-11-20049780415339551
As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models… Meer
€ 50,73
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Paperback EN19-04-20059780415366250
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary… Meer
€ 91,70
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Paperback EN07-12-20069780415382441
This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an… Meer
€ 91,70
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Gebonden EN12-11-20099780415436021
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering… Meer
€ 308,26
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Paperback EN15-05-20129780415541671
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued… Meer
€ 21,47
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Gebonden EN22-05-20179780415549837
In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty… Meer
€ 308,26
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Gebonden EN30-06-20109780415577434
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike… Meer
€ 252,65
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Gebonden EN18-12-20129780415818728
Sustainability is a phenomenon that must be pursued in a complex system of interrelated elements of business, society, and ecology. It is important to gain an understanding of these elements, the interplay between them, and the behavior of the system… Meer
€ 276,06
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Gebonden EN21-03-20139780415817950
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles… Meer
€ 252,65
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Gebonden EN21-03-20139780415818025
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition… Meer
€ 252,65
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Paperback EN25-04-20139780415849142
The issue of performance measurement in the leisure industry is increasingly important, from both theoretical (academic) and applied (practitioner) perspectives. Managers need accurate indications of how their organisations are performing, to inform their decisions… Meer
€ 56,58
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Paperback EN02-09-20149780415844611
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design… Meer
€ 77,07
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Gebonden EN20-04-20159780415859004
Since 2008, the financial sector has been the subject of extensive criticism. Much of this criticism has focused on the morality of the actors involved in the crisis and its extended aftermath. This book analyses the key moral and political philosophical issues of the crisis and relates them to the… Meer
€ 344,84
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Gebonden EN05-05-20109780415871778
Accounting and Distributive Justice challenges the basic assumptions on which the current practice of financial reporting is based. It argues that the objective of financial reporting should be to contribute to the achievement of distributive justice and not the optimal allocation of resources as in… Meer
€ 252,65
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Paperback EN21-09-20109780415873567
Supply chain management today has never been more complex, more dynamic or more unpredictable. The good news is that new techniques for analyzing country-level investments, network configuration and in-sourcing/out-sourcing decisions can enable more precise and effective span of control… Meer
€ 122,43
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