Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 249 van 12.283 resultaten
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Gebonden EN24-08-20129780415889117
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies… Meer
€ 252,65
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Gebonden EN28-12-19989780566078101
Fact: Barings was an excellent company, with professional managers. Their careers were devastated by fraud. How many other managers are now in the same position without knowing it? Fact: The average company loses between 2 per cent and 5 per cent of its turnover as a result of dishonesty… Meer
€ 308,26
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Gebonden EN26-05-20069780566086519
Commercial Due Diligence (CDD) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research… Meer
€ 252,65
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Paperback EN28-07-20069780566087288
What is it about the great negotiators? How is it they seem to manage to recover from disadvantageous positions? How do they adapt their approach to turn an unpromising start into a value creating deal? And why is it that they never seem to lose their appetite for negotiation?… Meer
€ 75,61
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Gebonden EN28-06-20099780566089008
The enduring repercussions of the Asian financial crisis in 1997, the worsening global economy following the burst of the dotcom bubbles in 2001, the financial tsunami in 2008, and the incessant rise in customer demand for better services have all contributed to shrinking profit margins for… Meer
€ 252,65
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Paperback EN01-12-20019780749432942
geen beschrijving beschikbaar
€ 81,46
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Paperback EN17-05-20189780815359951
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and… Meer
€ 56,58
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Gebonden EN01-09-20129780857852014
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings… Meer
€ 252,65
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Gebonden EN24-02-20239781032329222
Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are placing an increasing weight on the social responsibility of the organisations they choose to purchase… Meer
€ 214,60
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Gebonden EN19-06-20239781032333212
Recommender Systems: A Multi-Disciplinary Approach presents a multi-disciplinary approach for the development of recommender systems. It explains different types of pertinent algorithms with their comparative analysis and their role for different applications… Meer
€ 214,60
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Paperback EN13-06-20229781032337524
The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers… Meer
€ 39,03
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Paperback EN08-12-20229781032352701
Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with sustainable development issues and reflects on the opportunities and limitations of storytelling for sustainability as an innovative approach to… Meer
€ 60,97
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Gebonden EN31-01-20239781032403694
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement… Meer
€ 100,48
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Gebonden EN18-07-20239781032428093
This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research… Meer
€ 100,48
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Gebonden EN29-09-20239781032512358
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete… Meer
€ 252,65
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Gebonden EN04-09-20149781137279569
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their… Meer
€ 43,69
Dit product is niet leverbaar
Gebonden EN20-01-20159781137279866
This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee. Meer
€ 31,49
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Gebonden EN05-12-20129781137285928
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty… Meer
€ 86,39
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Gebonden EN18-12-20139781137354808
Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry. Meer
€ 159,59
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Gebonden EN18-12-20139781137380852
The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of… Meer
€ 61,99
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