Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Reserveer nu

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Street smart sales

Street smart sales zit boordevol verhalen, inspiratie, praktische tips en voorbeelden waarmee je een betere verkoper wordt.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 250 van 12.283 resultaten
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Gebonden EN30-07-20149781137386182
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN20-01-20159781137452801
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase. Meer
€ 55,89
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Gebonden EN13-05-20159781137465214
Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest… Meer
€ 61,99
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Paperback EN17-09-20159781137483799
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook… Meer
€ 31,49
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Gebonden EN16-12-20169781137522542
Offering a discussion of translation and social media through three themes, theory, training and professional practice, this book builds on emerging research in Translation Studies, including references citing recent translation and social media industry data… Meer
€ 80,29
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Gebonden EN29-10-20159781137535870
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies. Meer
€ 61,99
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Gebonden EN29-02-20169781137537737
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm… Meer
€ 135,19
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Gebonden EN02-02-20169781137551870
The growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers – or potential consumers - browsing products in a retail store, and… Meer
€ 43,69
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Gebonden EN29-04-20179781137579805
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques… Meer
€ 61,99
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Gebonden EN27-09-20169781137582898
This collection presents a range of essays on contemporary music distribution and consumption patterns and practices. The contributors to the collection use a variety of theoretical and methodological approaches, discussing the consequences and effects of the digital distribution of music as it is… Meer
€ 183,99
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Paperback EN10-06-20149781138007949
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation… Meer
€ 75,61
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Paperback EN04-07-20149781138008922
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives… Meer
€ 75,61
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Gebonden EN05-04-20189781138064669
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication… Meer
€ 252,65
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Gebonden EN17-05-20189781138082229
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure… Meer
€ 252,65
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Paperback EN31-05-20179781138107953
Sustainability is a phenomenon that must be pursued in a complex system of interrelated elements of business, society, and ecology. It is important to gain an understanding of these elements, the interplay between them, and the behavior of the system… Meer
€ 75,61
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Paperback EN10-05-20169781138119697
Being a Successful Interpreter: Adding Value and Delivering Excellence is a practice-oriented guide on the future of interpreting and the ways in which interpreters can adjust their business and professional practices for the changing market… Meer
€ 65,36
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Paperback EN30-06-20209781138320284
Published in 1998, this work brings together 17 individual papers written by academics, practioners and consultants who have dealt with human resource issues in various contexts and developing countries… Meer
€ 56,58
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Gebonden EN27-12-20229781138326897
Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst… Meer
€ 100,48
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Paperback EN07-08-20189781138340886
Trust and confidence are topical issues. Pundits claim that citizens trust governments and public services increasingly less - identifying a powerful new erosion of confidence that, in the US, goes back at least to Watergate in the 1970s… Meer
€ 50,73
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Paperback EN31-01-20229781138356467
Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage… Meer
€ 53,66
Levertijd ± 11 werkdagen
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