Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 254 van 12.283 resultaten
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Gebonden EN29-12-20209780367618667
This book explores how ethics and the moral context of business have evolved historically in inf luential management theories and concepts. It looks at how managerial thought accommodates morality, values, and ethics and demonstrates the emerging patterns of ethical conduct to illustrate how moral… Meer
€ 276,06
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Paperback EN30-05-20229780367638054
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian… Meer
€ 71,22
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Gebonden EN27-08-20219780367646479
The COVID-19 pandemic changed world dynamics, working scenarios, as well as professional and emotional dimensions. The virus has emerged as a significant threat for the continuity of business. Keeping the gravity of the problem in mind, companies must understand the need for change and must now… Meer
€ 252,65
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Gebonden EN04-02-20229780367630379
Global Supply Chain: Using Systems Engineering Strategies to Respond to Disruptions uses a systems-based approach of the tools and techniques of industrial engineering applied to the global supply chain… Meer
€ 153,15
Levertijd ± 8 werkdagen
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Paperback EN30-09-20209780367665609
Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility… Meer
€ 80,–
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Paperback EN30-09-20209780367668280
Demonstrating how a university can, in a very practical and pragmatic way, be re-envisioned through a transdisciplinary informed frame, this book shows how through an open and collegiate spirit of inquiry the most pressing and multifaceted issue of contemporary societal (un)sustainability can be… Meer
€ 69,75
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Paperback EN30-09-20209780367669553
Knowledge management has been widely applied to various industries as a good strategy to help improve firms’ performance. As globalisation accelerates and international trade increases more and more, maritime transport operations have become one of the vitalest industries to receive large attention… Meer
€ 69,75
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Paperback EN01-08-20229780367694197
Citizenship and Sustainability in Organizations: Exploring and Spanning the Boundaries is the introductory book in the series of the same name and draws upon new conceptual thinking from some of the leading contributors to The Journal of Corporate Citizenship on topics of social responsibility… Meer
€ 69,75
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Paperback EN18-12-20209780367732172
Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control… Meer
€ 69,75
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Paperback EN15-07-20229780367749194
This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together… Meer
€ 81,46
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Gebonden EN07-09-20219780367755836
The Business of Less rewrites the book on business and the environment. For the last thirty years, corporate sustainability was synonymous with the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities… Meer
€ 252,65
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Paperback EN07-09-20219780367755850
The Business of Less rewrites the book on business and the environment. For the last thirty years, corporate sustainability was synonymous with the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities… Meer
€ 55,12
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Paperback EN09-01-20239780367770884
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context… Meer
€ 53,66
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Paperback EN01-04-20219780367777012
Celebrating the 20th anniversary of the Journal of African Business , this book delves into contemporary issues in business and business knowledge development in Africa. This collection of eight chapters—by fourteen distinguished scholars based in Africa, Europe, and North America—covers… Meer
€ 69,75
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Paperback EN21-01-19999780415198356
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese… Meer
€ 82,92
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Gebonden EN11-08-20059780415341936
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the… Meer
€ 276,06
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Gebonden EN25-06-20099780387980188
To compete in today’s volatile market with rapidly changing consumer tastes and erce competition, companies in the manufacturing and service industries are - ploying new mechanisms to increase sales, market shares, and pro ts… Meer
€ 216,99
Levertijd ± 9 werkdagen
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Gebonden EN19-08-20099780415477604
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of… Meer
€ 252,65
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Gebonden EN02-12-20109780415614511
There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value to… Meer
€ 77,07
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Gebonden EN22-08-20129780415624770
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these… Meer
€ 252,65
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