Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 256 van 12.030 resultaten
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Gebonden EN01-10-20159781138122680
Originally published in 1925, Industry and Civilisation explores moral standards and ethics related to economic activities by providing a comprehensive view of psychological data obtained from the business world… Meer
€ 252,65
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Gebonden EN29-09-20159781138127975
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts , is the foundation text which provides an introduction to language analysis… Meer
€ 252,65
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Gebonden EN02-09-20169781138151628
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its… Meer
€ 252,65
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Gebonden EN22-12-20169781138159006
Conscious Capitalism shows how the principles of ancient wisdon are directly relevant to modern day business. Drawing on thirty years of financial and executive experience, Schwerin addresses contemporary issues faced regularly by people worldwide… Meer
€ 252,65
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Gebonden EN27-01-20179781138160071
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field… Meer
€ 308,26
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Gebonden EN04-12-20199781138201545
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences… Meer
€ 258,83
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Paperback EN04-08-20169781138206014
Even if we don’t realise it, most of us are now familiar with the idea of ‘emotional labour’; that ‘service with a smile’ which everyone from cabin crew to restaurant or call centre staff is expected to give, irrespective of what they actually feel or think… Meer
€ 91,70
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Gebonden EN13-12-20169781138227583
Many different companies can significantly contribute to the integrated goals and targets of the United Nations’ sustainable development goals, such as poverty reduction by 2030. Poverty is not only about people living on less than $1.25 per day, but more fundamentally, it is their lack of… Meer
€ 276,06
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Paperback EN09-12-20169781138241145
The purpose of this book is to introduce novice researchers to the tools of meta-analysis and meta-regression analysis and to summarize the state of the art for existing practitioners. Meta-regression analysis addresses the rising "Tower of Babel" that current economics and business research has… Meer
€ 91,70
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Paperback EN12-08-20169781138219304
Why on earth is economics perceived to come in only one or at best two different a-cultural if not a-moral guises? There are real, and many, alternatives to the economic mainstream. The trouble is, of course, that they are hidden from us… Meer
€ 72,68
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Gebonden EN18-12-20179781138209299
Leaders can shape an organisation through their behaviours and their vision. If an organisation lacks a clear vision or there is disengagement by the leadership team, then the results can be disastrous. In such circumstances change is needed… Meer
€ 258,83
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Gebonden EN21-12-20219781138210592
Governance and Business Models for Sustainable Capitalism touches upon many of the central themes of today’s debate on business and society. In particular, it brings attention to a recurrent tension between efficiency, innovation, and productivity on the one hand, and fairness, equity, and… Meer
€ 258,83
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Paperback EN04-08-20169781138212763
Strategic alliances offer organisations an alternative to organic growth or acquisition when faced with the need to develop the business to a new level, innovate in terms of products or services or significantly reduce costs… Meer
€ 82,92
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Gebonden EN12-01-20189781138219144
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how… Meer
€ 252,65
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Gebonden EN27-06-20189781138236387
In a world struggling to adapt to seismic social and environmental changes, the time is now for businesses to prioritise creating local conditions of peace. This book builds on original research foregrounding ‘peace’ as a core business outcome for natural resources industries… Meer
€ 252,65
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Paperback EN09-09-20169781138249967
Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our… Meer
€ 91,70
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Paperback EN27-02-20179781138254824
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place… Meer
€ 85,85
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Paperback EN11-11-20169781138255180
One of the most significant techniques to which companies and organizations have turned to improve service delivery and reduce costs has been outsourcing. Over the last 10 years, almost any process has been successfully outsourced… Meer
€ 85,85
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Paperback EN31-03-20179781138263277
Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone… Meer
€ 69,75
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Gebonden EN06-08-20189781138280304
The current dynamics of world economy show remarkable changes in the socio-economics of credit provision and entrepreneurship. If the emergence of the sharing economy is fostering innovative models of collaborative agency, networking and venture business, economic actors are also looking for a more… Meer
€ 219,86
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