Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Reserveer nu

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Street smart sales

Street smart sales zit boordevol verhalen, inspiratie, praktische tips en voorbeelden waarmee je een betere verkoper wordt.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 269 van 12.283 resultaten
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Paperback EN10-03-20199781260453287
Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all… Meer
€ 41,95
Levertijd ± 11 werkdagen
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Gebonden EN17-08-20209781260458190
Deliver unprecedented customer value and seize your competitive edge with a transformative digital supply network Digital tech has disrupted life and business as we know it, and supply chain management is no exception. But how exactly does digital transformation affect your business?… Meer
€ 51,36
Levertijd ± 16 werkdagen
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Gebonden EN15-12-20219781264266791
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single… Meer
€ 30,25
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Paperback EN08-01-20159781285858340
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business… Meer
€ 141,84
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Paperback EN10-04-20149781292009377
What’s stopping you networking? You know you need to do it and, like most people, you probably hate it. Business Networking – The Survival Guide helps you overcome all your fears and concerns. Start navigating the networking jungle like an expert as you build your confidence, raise your profile… Meer
€ 22,57
Levertijd ± 9 werkdagen
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Paperback EN08-11-20139781292042916
For S ervices Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the… Meer
€ 98,85
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Paperback EN09-03-20189781292218168
Commendation - Non-fiction Book, Golden Door Awards Bronze REX Medal – Golden Door Awards for writers who arechampions for positive change YES, YOU CAN INNOVATE! IS A PRACTICAL HOW-TO GUIDE TO HELP YOU DISCOVER YOUR INNOVATION STRENGTHS… Meer
€ 25,45
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Paperback EN15-07-20199781292227191
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what… Meer
€ 101,73
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Paperback EN30-07-20209781292354996
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing… Meer
€ 97,41
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Paperback EN13-05-19979781349253968
Much has been written about the speed and complexity of the transition throughout Central and Eastern Europe and former parts of the Soviet Union. The focus has invariably been on the macro scale and often from the perspective of a single discipline… Meer
€ 122,99
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Paperback EN15-12-20089781349306367
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns… Meer
€ 68,09
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Paperback EN12-12-20089781349308002
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations. Meer
€ 49,79
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Paperback EN23-07-20099781349311675
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Meer
€ 68,09
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Paperback EN22-11-20069781349353545
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of… Meer
€ 61,99
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Paperback EN19-07-19999781349404810
The development of China's grain marketing system is a crucial part of economic reform. The focus of this book is on the development of the domestic marketing system. Issues examined include the pace and content of reform so far, the development of wholesale markets, and the growth of a… Meer
€ 61,99
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Paperback EN01-01-20139781349446636
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance. Meer
€ 61,99
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Paperback EN01-01-20139781349448388
This book brings to life the classic thought experiment of a natural state. Provides data on the economic aspects of social conflict of 400.000 people living in a virtual anarchy; showing evil actions and rules exist from an economic perspective… Meer
€ 122,99
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Paperback EN20-03-20139781349455294
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as… Meer
€ 61,99
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Paperback EN01-01-20149781349467792
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit… Meer
€ 37,59
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Paperback EN01-01-20039781349507863
Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right… Meer
€ 61,99
Levertijd ± 9 werkdagen
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