Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Click your Brain
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Reserveer nu

Key Account Management and Planning
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Nog niet verschenen

Alles = verkopen

Alles = verkopen leert je hoe je de juiste sfeer creëert om een deal te sluiten, en hoe je uitgroeit tot een verkoper die zelfs de meest veeleisende klant tevreden stelt.
€ 29,95

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Gebonden EN25-03-20269781003863113
Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Meer
€ 269,04
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Gebonden EN13-07-20239781009271882
A symbol of Britain's industrial heyday, Cadbury's offered recreational and educational schemes that included an astonishing amount of theatre. Focusing on the staff and performances central to the tale, Catherine Hindson situates theatre at the heart of understanding Cadbury's operation and the… Meer
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Paperback EN28-03-20249781009507196
Updated 4th edition, presenting microeconomics in a non-technical and easy to understand manner with its distinctive emphasis on 'the economic way of thinking' and its applicability to sharper managerial thinking and improved decision-making. Meer
€ 96,06
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Gebonden EN04-12-20259781009561778
A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA… Meer
€ 149,04
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Gebonden EN04-10-20219781032001227
This book fills an important gap in the sport governance literature by engaging in critical reflection on the concept of ‘good governance’. It examines the theoretical perspectives that lead to different conceptualisations of governance and, therefore, to different standards for institutional… Meer
€ 258,73
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Paperback EN01-12-20229781032002255
By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes… Meer
€ 55,10
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Gebonden EN22-12-20229781032006291
Society 5.0 is a human-centered community where integrated systems operate throughout society to secure comfort in all aspects of life, from energy and medical care, to education, work, and leisure. Blockchain technologies enable the streamlining of supply chain processes and information sharing… Meer
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Paperback EN21-12-20219781032012599
This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry… Meer
€ 55,10
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Gebonden EN31-07-20239781032016818
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing… Meer
€ 761,52
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Paperback EN31-05-20239781032016900
This practical guide enables readers to recognize, assess, and defend against gray behaviors—attempts to persuade listeners using fallacious arguments. It provides valuable tools for communicating successfully in a wide variety of public and professional contexts… Meer
€ 37,55
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Gebonden EN27-04-20239781032022130
This book explores the challenges and opportunities at the intersection of the global mining sector and local communities by focusing on a number of international cases drawn from various locations in Canada, the Philippines, and Scandinavia… Meer
€ 219,77
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Paperback EN30-12-20229781032029139
Lean is about building and improving stable and predictable systems and processes to deliver to customers high-quality products/services on time by engaging everyone in the organization. Combined with this, organizations need to create an environment of respect for people and continuous learning… Meer
€ 65,34
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Gebonden EN30-12-20229781032029146
Lean is about building and improving stable and predictable systems and processes to deliver to customers high-quality products/services on time by engaging everyone in the organization. Combined with this, organizations need to create an environment of respect for people and continuous learning… Meer
€ 214,52
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Paperback EN17-12-20219781032030296
The ebook is fully Open Access. Written by many of the key influencers at the Principles for Responsible Management Education (PRME), the book focuses on advancing sustainable development into education, research and partnerships at higher education institutions and, specifically, at business… Meer
€ 97,51
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Gebonden EN01-09-20239781032040387
This book develops "organizing eating" as an organizational-communication centered framework for understanding how communication and power combine to actively shape eating and working in the U.S. food system… Meer
€ 252,54
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Paperback EN30-09-20219781032044965
Climate scientists have clarified the main causes of climate change, and the tight timescale within which humans must change behaviour, and implement effective solutions, wherever they are needed across the world… Meer
€ 62,41
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Gebonden EN30-11-20219781032048116
Supporting employee entrepreneurship is among major challenges contemporary organizations face. Many facets of corporate entrepreneurship are investigated, and the body of knowledge in the field is growing rapidly; nevertheless, there are still knowledge and research gaps to be filled… Meer
€ 252,54
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Gebonden EN02-11-20219781032052182
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior… Meer
€ 252,54
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Paperback EN21-10-20219781032057446
Part manual, part memoir and part call to action, this book demonstrates why the core skill needed by leaders in the next decade and into the future will be authentic and effective communication. Communications based on character, integrity and values will be critical in helping leaders navigate the… Meer
€ 62,41
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Gebonden EN30-12-20229781032058702
This leading, comprehensive text for courses on the sociology of work covers many vital new topics since the last edition (2015), just as it continues to offer foundational writings and discusses different types of jobs, inequality and intersectionality, work and family, and more… Meer
€ 214,52
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