Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 42 van 12.466 resultaten
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Gebonden EN08-06-20229783031057274
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social… Meer
€ 204,99
Levertijd ± 9 werkdagen
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Gebonden EN26-08-20229783031060021
This handbook takes a three-part approach that helps to understand and chart scholarship in the discipline of International Business (IB). The chapters in part 1 briefly discuss the scholarly landscape in IB, identify new ways of advancing the current literature, and highlight some ways in which to… Meer
€ 60,99
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Gebonden EN12-08-20229783031069277
​This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia. Spanning 13 chapters, the authors provide insights from developed and developing countries, whilst at the same time… Meer
€ 208,39
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Gebonden EN22-07-20229783031071508
This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation… Meer
€ 90,99
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Gebonden EN06-10-20229783031072925
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public… Meer
€ 122,99
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Paperback EN07-12-20239783031073281
Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel… Meer
€ 196,19
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Gebonden EN14-12-20229783031077685
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation… Meer
€ 196,19
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Gebonden EN07-09-20229783031100963
The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and… Meer
€ 60,99
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Gebonden EN12-10-20229783031116605
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now… Meer
€ 122,99
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Gebonden EN24-09-20229783031145742
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives… Meer
€ 60,99
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Gebonden EN02-01-20239783031186622
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular… Meer
€ 264,99
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Gebonden EN04-03-20239783031245909
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples… Meer
€ 72,99
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Gebonden EN14-03-20239783031246869
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals… Meer
€ 264,99
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Gebonden EN03-05-20239783031282461
The authors of this book tried to make these experiences available to those interested, considering the experience of several years of training, research, and implementation of projects in the supply chain performance evaluation field… Meer
€ 180,99
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Gebonden EN20-05-20239783031328930
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers… Meer
€ 192,99
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Gebonden EN15-07-20239783031339431
This book discusses the unique and unusual characteristics of the blockchain and the industries and markets affected by this technology in the Global South. Its main objectives are to 1) provide a comprehensive review of economic, health, social, political, entrepreneurial, and environmental impacts… Meer
€ 55,89
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Paperback EN04-01-20259783031370991
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age… Meer
€ 196,19
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Paperback EN17-09-20169783319381602
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns… Meer
€ 120,99
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Gebonden EN28-05-20129781409403333
In the emerging new collaborative economic order, innovation is achieved by an integrated process of collaboration between policymakers, business and society. Often, the focus for this collaboration is at a regional level… Meer
€ 252,65
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Gebonden EN28-02-20119781409404125
Many of the concepts, values and basic assumptions on which 'modern' economic and business theory is based do not translate into or convey the same meaning in non-European languages or non-Western cultures as they do in Western societies… Meer
€ 252,65
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