Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

Nieuw in Reclame en verkoop

Praktisch sales- en accountmanagement 4e editie
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€ 89,82
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Who is accountable?
Franck Kuppers
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Click your Brain
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44,95
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Reserveer nu

Key Account Management and Planning
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Nog niet verschenen

Alles = verkopen

Alles = verkopen leert je hoe je de juiste sfeer creëert om een deal te sluiten, en hoe je uitgroeit tot een verkoper die zelfs de meest veeleisende klant tevreden stelt.
€ 29,95

Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 434 van 11.958 resultaten
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Gebonden EN11-07-20189781138202337
This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization… Meer
€ 252,54
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN06-11-20189781138205536
The fashion industry has a dynamic, ever-changing landscape. The last decade has seen a shift in consumer expectations and a heightened dependence on efficient and effective supply chain management. These shifts in the consumer mentality have already forced apparel retailers to adapt, making changes… Meer
€ 275,94
Levertijd ± 11 werkdagen
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Paperback EN03-08-20169781138212732
This book provides insight into the potential for the market to protect and improve labour standards and working conditions in global apparel supply chains. It examines the possibilities and limitations of market approaches to securing social compliance in global manufacturing industries… Meer
€ 91,66
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Paperback EN15-11-20169781138261228
Rising energy prices and concerns about climate change are driving us towards a new kind of economy - a low-carbon economy. What will this low-carbon economy be like, and what does your business have to do to prosper in this new business environment?… Meer
€ 85,81
Levertijd ± 11 werkdagen
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Paperback EN09-09-20169781138270633
When Advanced Project Management first appeared it quickly acquired a reputation for excellence on both sides of the Atlantic as a book that successfully bridges the gap between introductory texts on project management and specialist works on professional practice… Meer
€ 85,81
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Paperback EN07-08-20189781138340923
The financial crisis of 2008 brought new urgency to the question how best to organise national economies. This volume gives a business history perspective on the Varieties of Capitalism debate and considers the respective merits of the liberal and coordinated market economies… Meer
€ 75,57
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Gebonden EN19-11-20199781138346413
Sustainable Economy and Emerging Markets provides a snapshot of the different dimensions of sustainability and analyses how they interact and configure themselves, case by case, in selected emerging economies… Meer
€ 252,54
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Paperback EN23-08-20189781138381056
Although increasing attention has been paid to it, there are no signs that crime and corruption in organizations is decreasing, so if you're a manager or government policy maker, and your mandate is to reduce crime and corruption, where do you start?… Meer
€ 82,89
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Gebonden EN02-08-20179781138409378
Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your… Meer
€ 308,13
Levertijd ± 8 werkdagen
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Gebonden EN28-07-20179781138440999
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: where are we… Meer
€ 214,52
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Gebonden EN28-06-20179781138441101
Advalue is organised into four sections, according to where the advertising effect is to be seen: Company value effects Business performance effects Customer effects Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing… Meer
€ 308,13
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Gebonden EN28-07-20179781138441125
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to… Meer
€ 344,70
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Gebonden EN22-08-20179781138465947
What is it about the great negotiators? How is it they seem to manage to recover from disadvantageous positions? How do they adapt their approach to turn an unpromising start into a value creating deal? And why is it that they never seem to lose their appetite for negotiation?… Meer
€ 308,13
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Paperback EN26-11-20159781138966123
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to… Meer
€ 75,57
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Paperback EN04-08-20169781138966147
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are… Meer
€ 82,89
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Paperback EN26-11-20159781138966178
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions… Meer
€ 75,57
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Paperback EN03-06-20089781349301089
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN31-08-20039781402074530
Students of logistics, transportation, and supply chain management, as well as international managers will find International Logistics: Global Supply Chain Management an essential reference for understanding how cargo is moved around the world… Meer
€ 336,99
Levertijd ± 9 werkdagen
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Gebonden EN16-12-20039781403916600
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working… Meer
€ 122,99
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Gebonden EN27-06-20079781403998620
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour… Meer
€ 61,99
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