Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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44,95
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Reserveer nu

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Street smart sales

Street smart sales zit boordevol verhalen, inspiratie, praktische tips en voorbeelden waarmee je een betere verkoper wordt.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 437 van 12.030 resultaten
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Gebonden EN08-01-20189781138285668
Over time we have seen large corporations, in many cases with multinational operations, begin to play an increasingly significant role in modern society. This in turn has put the governance of these corporations into focus… Meer
€ 282,70
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Paperback EN09-09-20169781138274334
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment… Meer
€ 87,28
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Gebonden EN19-04-20179781138281790
It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the… Meer
€ 252,54
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Gebonden EN15-05-20199781138298965
Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation… Meer
€ 252,54
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Paperback EN16-06-20179781138304208
Corporate responsibility and sustainable development are two concepts that may be able to reconcile many of the big challenges facing the world; challenges such as tensions between respect for the natural environment, social justice, and economic development; the long view versus short-term… Meer
€ 82,89
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Gebonden EN05-07-20219781138307711
This book explores the overlapping interests of corporate responsibility and sustainable development, specifically focusing on the dynamics of social change, sustainability governance and evaluation, and creating social value… Meer
€ 252,54
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Gebonden EN31-07-20209781138314115
Auditing has become an essential component in market societies and the need for auditing skills has risen in line with globalization. This textbook provides a comprehensive overview of the role of financial statement auditing in contemporary society, including the auditor’s role in evaluating the… Meer
€ 308,13
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Gebonden EN18-07-20199781138322080
Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to… Meer
€ 258,73
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Paperback EN06-08-20189781138340145
At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations… Meer
€ 75,57
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Gebonden EN07-04-20179781138651104
Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing… Meer
€ 252,54
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Gebonden EN23-08-20169781138684775
Casebooks in public administration have become intensely sophisticated with complex scenarios, richly detailed multi-step simulations, and demanding role playing requirements. While these types of cases and exercises have their place, Managing in the Public Sector is a casebook designed with maximum… Meer
€ 353,45
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Gebonden EN10-08-20179781138695993
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve… Meer
€ 252,54
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Gebonden EN20-04-20189781138714380
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success… Meer
€ 252,54
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Paperback EN11-09-20209781138701403
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques… Meer
€ 71,19
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Gebonden EN23-03-20179781138721104
Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients’ expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different… Meer
€ 252,54
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Gebonden EN17-03-20179781138721135
Although the theory and methods of organization development (OD) assessment and diagnosis have been covered in other books, there is a lack of practitioner-focused guides that introduce real-world case studies and tools rooted in the methodology… Meer
€ 275,94
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Paperback EN11-11-20199781138708488
This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this… Meer
€ 60,21
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Paperback EN29-10-20199781138739314
This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Demographic targeting is the key to success when it comes to modern retailing; this book takes a look at shopping from the perspective of demography as a crucial concept for… Meer
€ 44,62
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Gebonden EN13-11-20199781138742451
In a typical working environment in which 'fraud and corruption' is as normal as a headache or as common as a cold, everyone in the organization has a role to play in finding and deterring fraudsters… Meer
€ 77,04
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Gebonden EN23-03-20189781138744639
Through a rational reconstruction of orthodox legal principles, and reference to cutting-edge neuro-science, this book reveals some startling truths about the criminal law, its history and the fundamental doctrines that underpin the attribution of criminal fault… Meer
€ 258,73
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