Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Paperback EN12-10-20179781292214672
For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment… Meer
€ 120,44
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Paperback EN30-03-20239781292426341
Winner of the Sales and Marketing Business Book Awards2024 Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders… Meer
€ 36,96
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Paperback EN26-08-20259781292471457
This is a book for anyone in the service of customers. In a changing world, where everyone claims to be customer-centric, what does it really take to grow a business with customers back where they belong?… Meer
€ 28,33
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Paperback EN01-01-19989781349140725
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public… Meer
€ 61,99
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Paperback EN01-01-19809781349164288
geen beschrijving beschikbaar
€ 183,99
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Paperback EN15-02-19939781349225163
This study challenges the traditional image of peasants in developing economies as always passive to market forces. In this study of marketing upland crops in Indonesia the authors demonstrate active peasant participation and entrepreneurship in commercial and industrial activities… Meer
€ 61,99
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Paperback EN23-10-20099781349314720
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for… Meer
€ 49,79
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Paperback EN07-05-20109781349316243
Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988… Meer
€ 61,99
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Paperback EN01-01-20129781349334940
This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the… Meer
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Paperback EN01-01-20139781349336838
An exploration of Friedrich Hayek's contribution to the foundation of behavioural economics, and how his work interacted with and complemented that of his contemporaries. Chapters include detailed discussions of the concept of rationality, psychology and Hayek's philosophical theories as well as the… Meer
€ 122,99
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Paperback EN21-05-20099781349366491
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. Meer
€ 58,33
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Paperback EN19-05-20039781349387670
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?'… Meer
€ 147,39
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Paperback EN01-01-20149781349464883
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them… Meer
€ 74,19
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Paperback EN01-01-20149781349468362
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. Meer
€ 61,99
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Paperback EN01-01-20159781349499458
Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest… Meer
€ 61,99
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Paperback EN16-12-20039781349512904
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research… Meer
€ 122,99
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Paperback EN20-03-20199781349720804
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques… Meer
€ 61,99
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Paperback EN30-12-20259781292762753
geen beschrijving beschikbaar
€ 110,36
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Paperback EN01-01-20189781337110211
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world… Meer
€ 140,22
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Paperback EN01-01-19989781349147212
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets… Meer
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