Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 464 van 12.283 resultaten
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Gebonden EN10-11-20229781032248486
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management… Meer
€ 219,86
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Paperback EN27-06-20259781032260358
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as… Meer
€ 75,82
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Paperback EN30-11-20169781138283602
Environmental certification is an effective tool for managing the environmental impact of companies, leveraging their competitive capabilities and ensuring their compliance with environmental principles… Meer
€ 53,66
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Gebonden EN23-05-20189781138299146
Why are financial prices so much more crisis-prone and unstable than real economy prices? Because they are doing different things. Unlike real economy prices, rooted in the real goods and services produced and exchanged, financial prices attempt to value future income flows from financial and… Meer
€ 258,83
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Gebonden EN13-09-20179781138305687
Following the 2008 global financial crisis, entrepreneurship has never been more vital. As jobs were lost from large organizations, most new jobs came from innovative startups. The lure of hi-tech has attracted many people who see themselves as future entrepreneurs, but who lack the perspective of… Meer
€ 252,65
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Paperback EN14-08-20189781138343771
Routledge Handbook of Social and Sustainable Finance brings together an international cast of leading authorities to map out and display the disparate voices, traditions and professional communities engaged in social finance activity… Meer
€ 88,29
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Gebonden EN18-09-20189781138371958
Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come… Meer
€ 252,65
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Paperback EN01-03-20229781138394490
Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management… Meer
€ 81,46
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Gebonden EN15-11-20179781138416529
In today�s wireless environment, marketing is more frequently occurring at the server-to-device level�with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable… Meer
€ 308,26
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Gebonden EN23-10-20179781138418783
e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century… Meer
€ 308,26
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Gebonden EN27-07-20179781138438569
Presenting an alternate approach to supply chain management, Lean Supply Chain Management Essentials: A Framework for Materials Managers explains why the traditional materials planning environment, typically embodied by an Enterprise Resource Planning (ERP) system, is an ineffective support system… Meer
€ 308,26
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Gebonden EN28-07-20179781138440999
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: where are we… Meer
€ 214,60
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Gebonden EN28-07-20179781138441125
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to… Meer
€ 344,84
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Gebonden EN22-08-20179781138465947
What is it about the great negotiators? How is it they seem to manage to recover from disadvantageous positions? How do they adapt their approach to turn an unpromising start into a value creating deal? And why is it that they never seem to lose their appetite for negotiation?… Meer
€ 308,26
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Gebonden EN01-05-20189781138477063
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest… Meer
€ 252,65
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Gebonden EN06-10-20179781138527676
The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of… Meer
€ 252,65
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Gebonden EN28-03-20189781138559318
Coping with the Future has been written in response to widespread international awareness that the future is not predictable. In political and economic terms, we are in unknown territory, with daily developments around Brexit and the Trump Presidency, and "Kodak moments" in business… Meer
€ 252,65
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Gebonden EN18-12-20179781138561700
Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims… Meer
€ 102,93
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Gebonden EN19-06-20189781138574625
Environment and sustainable development challenges are a matter of global concern. Trillions of dollars of mostly public money are invested every year in domestic and international policies and programs to address these challenges… Meer
€ 252,65
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Paperback EN25-04-20189781138592254
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches… Meer
€ 75,61
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