Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Reserveer nu

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Street smart sales

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 468 van 12.283 resultaten
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Gebonden EN28-08-20139780415716123
In combining practice and theory, this textbook provides a management perspective on the ‘business case’ for sustainability. Drawing on examples from 20 frontrunner companies located in the Netherlands, it builds upon a unique research project in which CEOs and middle-managers gave access not only… Meer
€ 276,06
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Gebonden EN30-04-20159780415721110
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business… Meer
€ 252,65
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Paperback EN23-04-20269780443339950
Digital Supply Chain Transformation: Implementing Technology, Analytics, and Data-Driven Solutions delves into the intricate world of supply chain management, emphasizing the role of digital transformation in modern supply chains… Meer
€ 141,39
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Paperback EN10-04-20149780415754620
There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications… Meer
€ 75,61
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Paperback EN10-06-20149780415761185
First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer… Meer
€ 50,73
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Gebonden EN05-03-20109780415776936
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of… Meer
€ 308,26
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Paperback EN14-05-20099780805860870
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy… Meer
€ 93,16
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Paperback EN25-06-20209780815351757
The challenges associated with the struggles for attainment of the Sustainable Development Goals (SDGs) and objectives are as diverse and complex as the variety of human societies, national conditions and natural ecosystems worldwide… Meer
€ 65,36
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Gebonden EN19-04-20189780815375531
Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it helps organisations gather and analyse key data about their procurement spend before subsequently… Meer
€ 276,06
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Gebonden EN05-10-20119780857297655
Quantitative Methods in Supply Chain Management presents some of the most important methods and tools available for modeling and solving problems arising in the context of supply chain management. In the context of this book, “solving problems” usually means designing efficient algorithms for… Meer
€ 180,99
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Paperback EN13-06-20229781032336985
For many small businesses, organisations, clubs, artists, faith groups, voluntary organisations/charities and sole traders, applying the General Data Protection Regulation (GDPR) has been like playing a game of "Snakes and Ladders"… Meer
€ 56,58
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Gebonden EN12-07-20239781032470948
This book aims to develop the theme of non-financial reporting and the necessity of pursuing sustainable development with particular reference to Benefit Corporations and Certified B Corps. The research offers a systematic and exploratory analysis, with the goal of developing a conceptual framework… Meer
€ 100,48
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Paperback EN01-06-20239781032445168
This book does for retailing what Goldratt’s international bestseller The Goal did for manufacturing. A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family’s retail business, to make a few small changes in the way things are… Meer
€ 44,88
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Paperback EN12-01-20189781138302426
Global Perspectives of Employee Assistance Programs is the first book of its kind to empirically address the Employee Assistance Program (EAP) concept and model in a diverse, global context. This book features a variety of studies which deal with the design, delivery, cultural adaptability… Meer
€ 77,07
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Paperback EN12-01-20189781138309685
Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise… Meer
€ 77,07
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Paperback EN26-03-20199781138335806
More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource – data – can benefit or hinder its ability to achieve its objectives… Meer
€ 65,36
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Gebonden EN20-11-20189781138337169
While there are many books written on the basics of the "supply" side of the supply chain (i.e. strategic sourcing, sourcing/procurement, and purchasing), there hasn’t been much written on those areas from a Lean perspective… Meer
€ 77,07
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Paperback EN23-08-20189781138381056
Although increasing attention has been paid to it, there are no signs that crime and corruption in organizations is decreasing, so if you're a manager or government policy maker, and your mandate is to reduce crime and corruption, where do you start?… Meer
€ 82,92
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Gebonden EN15-11-20179781138416529
In today�s wireless environment, marketing is more frequently occurring at the server-to-device level�with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable… Meer
€ 308,26
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Paperback EN25-05-20219781138331532
New advances in neuroscience promise innovations in national security, especially in the areas of law enforcement, intelligence collection, and armed conflict. But ethical questions emerge about how we can, and should, use these innovations… Meer
€ 63,90
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