Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 477 van 12.467 resultaten
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Gebonden EN23-03-20159783319159690
This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the… Meer
€ 60,99
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Gebonden EN09-06-20159783319169729
​This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing… Meer
€ 180,99
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Gebonden EN05-05-20159783319169750
​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges . It provides a variety of quality research in the fields of marketing theory and practice in areas… Meer
€ 180,99
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Gebonden EN22-05-20159783319171807
This book identifies and furthers the state of the art in green logistics and transportation with a supply chain focus. It includes discussions on concerns and linkages across policy, corporate strategy and operations and inter-organizational relationships and practices… Meer
€ 108,99
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Gebonden EN13-07-20159783319173108
This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world… Meer
€ 180,99
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Gebonden EN09-06-20159783319173160
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio… Meer
€ 180,99
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Gebonden EN25-06-20159783319173559
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century . The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective… Meer
€ 180,99
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Gebonden EN09-06-20159783319173825
​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context… Meer
€ 180,99
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Gebonden EN28-05-20159783319173917
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects . It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge… Meer
€ 120,99
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Gebonden EN18-09-20159783319174181
This book addresses the main challenges affecting modern logistics and supply chains and is organized according to five main themes: supply chain strategy and management, information and communication technology (ICT) for logistics and related business models, vertical and horizontal collaboration… Meer
€ 156,99
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Paperback EN29-10-20169783319369181
This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing… Meer
€ 180,99
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Paperback EN01-11-20169783319369457
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio… Meer
€ 180,99
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Paperback EN23-08-20169783319369570
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices… Meer
€ 120,99
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Paperback EN07-08-20189783319860411
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the… Meer
€ 396,99
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Paperback EN28-07-20189783319861203
This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances… Meer
€ 216,99
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Paperback EN04-09-20189783319881560
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big… Meer
€ 240,99
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Paperback EN17-05-20189783319845746
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management… Meer
€ 220,59
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Paperback EN14-08-20189783319864228
This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel… Meer
€ 31,49
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Paperback EN31-08-20189783319876382
This book examines the impact of the digital deluge on employees and organizations and sets out the leadership actions needed to create a corporate culture fit for the digital age. In the digital world executives are presented with exponentially more information than their predecessors were a… Meer
€ 41,25
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Gebonden EN28-11-20189783319991801
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about… Meer
€ 360,99
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