Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Rubriek: Reclame en verkoop

Gebonden EN21-07-20269781071973844
In today′s competitive landscape, launching a successful new product or service requires more than just a good idea and theoretical premises to follow. It demands a blend of creativity, design thinking, and strategic execution… Meer
€ 116,54
Levertijd ± 16 werkdagen
Gratis verzonden
€ 28,–
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN30-07-20209781119676720
geen beschrijving beschikbaar
€ 28,–
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN07-08-20129781137021007
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN31-10-20139781137271471
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand… Meer
€ 80,29
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN21-07-20209781119685487
Do you remember being "in the trenches" as a salesperson? What did you think of your sales manager? If you're like many front-line sellers, you probably didn't think she or he was a wonderful example of leadership who could inspire you to do your best in life and in work… Meer
€ 28,–
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN15-11-20139781137278630
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person… Meer
€ 33,93
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN04-09-20149781137279569
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their… Meer
€ 43,69
Dit product is niet leverbaar
Gebonden EN25-04-20229781119859789
Realise the full benefits potential from your change projects For most managers in steering committees of PMOs (Project Management Office) most projects are costly in both time and money, and they often only reach a fraction of the expected benefits… Meer
€ 43,65
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN30-07-20149781137386182
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN09-05-20149781137413253
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development… Meer
€ 61,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN17-02-20179781137435200
This book critically examines the planning, management, and operations of the world’s premier event for Para sport athletes. Noting a lack of research into how these games are planned and managed, the authors of this contributed volume discuss how the Paralympics are essentially different to the… Meer
€ 135,19
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN20-01-20159781137452801
Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase. Meer
€ 55,89
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN08-11-20139781137297105
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced… Meer
€ 68,09
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN19-11-20139781137333315
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Meer
€ 171,79
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN26-10-20179781137560704
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy… Meer
€ 159,59
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN29-04-20179781137579805
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques… Meer
€ 61,99
Levertijd ± 9 werkdagen
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Gebonden EN03-12-20159781137580283
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and… Meer
€ 68,09
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN23-08-20189781138377806
This volume consists of a broad selection of studies on the applied economics of weight and obesity. The chapters cover a wide spectrum of topics, and employ a variety of applied techniques across a range of countries… Meer
€ 81,94
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN23-08-20189781138385740
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing… Meer
€ 81,94
Levertijd ± 11 werkdagen
Gratis verzonden

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