Reclame en verkoop

Rien Boskeljon, Karen Wolters

Persoonlijke verkoop

De omzetdoelstellingen groeien elk jaar. Krabt u zich ook wel eens achter de oren hoe u deze groei moet realiseren? 'Persoonlijke verkoop' laat zien welke stappen u kunt nemen om meer omzet te krijgen. Dit begint bij kennis over bestaande en nieuwe klanten. Wat zoeken ze? Wat willen ze? Waar zit onze overlap? De volgende stap is natuurlijk het verkoopgesprek. Hoe bereidt u dat voor? U leert hoe u zorgt voor een goede interactie en hoe u het gesprek kunt sturen. Ook after sales is belangrijk: hierdoor kunt u uw relatie met een klant verstevigen.
€ 17,50

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Praktisch sales- en accountmanagement 4e editie
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Reserveer nu

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Street smart sales

Street smart sales zit boordevol verhalen, inspiratie, praktische tips en voorbeelden waarmee je een betere verkoper wordt.
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Reclame en verkoop

Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Pagina 61 van 12.283 resultaten
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Gebonden EN13-08-20049780470860823
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a… Meer
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Paperback EN15-02-20119780470915479
Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and systematically build and maintain… Meer
€ 28,34
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Paperback EN20-07-20269780367505707
This book explains how global corporations manage their own greenhouse gas emissions and the emissions from their supply and value chains, and explains how stakeholders such as investors, NGOs and governments might drive significant reductions in these emissions. Meer
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Paperback EN21-05-20269780367653408
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and… Meer
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paperback EN28-11-20089780415433242
A new title in the Routledge Major Works series, Critical Perspectives on Business and Management , this is a four-volume collection of cutting-edge and canonical research on brands and brand management. Meer
€ 1.931,87
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Paperback EN08-02-20139780786475186
How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s… Meer
€ 47,69
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Gebonden EN26-05-20269781036235727
The SAGE Handbook of Luxury Brand Management is the essential guide to understanding, managing, and innovating in the global luxury market. Meer
€ 211,48
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Paperback EN27-08-20269781032384672
This book explores the historical and theoretical classification of True Cost Accounting (TCA) and its business-oriented ways of implementation. It will interest students and scholars of environmental economics and inspire practitioners in sustainable supply chain management and social accounting. Meer
€ 39,96
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Paperback EN29-09-20259781032418704
This book addresses learnings from the energy transition in the Netherlands. Meer
€ 75,82
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Paperback EN21-05-20269781032591377
This is the first book to examine the critically important topic of sustainability in sport through the lens of integrity. Adopting a holistic view on sustainability, it argues that integrity is the foundation on which sustainable sports organisations, actions and processes must be built. Meer
€ 75,82
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Paperback EN21-05-20269781032627229
The book discusses the challenges and opportunities associated with building trust in AI systems and highlights the importance of transparency, accountability, and ethics in creating trustworthy AI. Meer
€ 75,82
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Gebonden EN24-02-20269781032629209
The gig economy has changed the way firms behave in relation to their human resources. This book analyzes Industry 5.0 and the human capital revolution with the rise of the gig economy and closes an existing gap in available literature with the novel ideas it brings. Meer
€ 294,09
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Paperback EN26-12-20259781032658513
There is widespread rhetorical agreement that the fashion industry must get itself onto a more sustainable footing. What does this mean in practice, and how can sustainability be achieved in different regions around the world? Meer
€ 75,82
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Paperback EN19-07-20269781032721569
This book identifies the features of the planning, programming, and controlling model of foundations that better facilitate a positive mediation between a strategic approach and civic dimensions. Meer
€ 75,82
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Gebonden EN04-12-20259781032728117
The text begins by discussing emerging models of socio-economic development, covers regulatory and policy implications in Industry 5.0, and strategic agility in navigating the transition to Industry 5.0. It further covers topics such as smart sensor technology, robotic-assisted surgery, and… Meer
€ 269,15
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Gebonden EN09-02-20269781032752600
Supply Chain Finance (SCF) is a critical component of the global economy. It helps organizations manage their cash flow through their supply chain by offering early payment options to suppliers, while allowing buyers to extend payment terms… Meer
€ 88,29
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Paperback EN22-06-20269781032761053
This book offers a systematic study of social innovation in the financial services. It provides a new framework for understanding financial social innovations (FINSIs), and applies the framework to seven examples: microfinance, P2P lending, crowdfunding, mobile banking, impact investing, digital… Meer
€ 39,96
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Gebonden EN28-11-20259781032800073
This book unpacks the institutional, organisational and management challenges in pursuing climate sustainability for key countries and leading companies globally. This book will appeal to anyone interested to learn more about developing successful strategies and management action plans to achieve… Meer
€ 269,15
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Paperback EN01-01-20269781032800400
First published in 2002, the third edition of this title views procurement as standing on the boundary of the firm, looking outwards and scanning the environment for new opportunities and threats. The aim is to show the potential contribution that purchasing can make as a driver for organizational… Meer
€ 53,99
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Gebonden EN20-08-20259781032802527
This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals. It is ideal for undergraduate and post-graduate courses in social/digital media marketing and public relations or a… Meer
€ 269,15
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