Waarom zou u zich niet laten inspireren door bedrijven die het fundamenteel anders hebben gedaan en hiermee baanbrekende veranderingen in de markt hebben gerealiseerd?
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Explores how companies engage in CSR activities, how their corporate identity determines the way in which they perceive the stakeholders and, as a result, engage in dialogue-based relations with them. Meer
Provides the theoretical framework on how to manage crises in organizations. The author connects crisis management theories with practical examples from Chinese companies and how they contribute to better crisis management not only in Chinese organizations, but also in organizations from other… Meer
This book gives an alternative observational scheme to better understand knowledge creation and learning in project-based companies. It builds upon emergent new ways of looking at projects which is important - as any discipline stays alive by reflection and re-framing ideas as they are challenged… Meer
This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment… Meer
By bringing together and critically engaging with accounts of certain themes in business and labour history, and utilizing original research, this book aims to widen understanding of industrial society and provide a background to further study and research in the area management and labour relations… Meer
People need dignity and autonomy at work. If they are denied this, there will be a strong tendency to resist working conditions and misbehave at work. This book presents and analyses stories about people's resistance in working life that make us reflect upon how employees are treated at work and… Meer
Restructuring the balance sheets of Western governments, banks and households is an important issue in the recovery after the recent crisis. Chorafas' latest book focuses on sovereign debt, sovereign risk and the developing economic and financial business climate and explains why the year of the big… Meer
Indian firms have grown explosively over the last two decades since India adopted wholesale neo-liberal policies in 1991. Nayak attributes the expansion of these Indian firms and their multinational businesses to the owners' ability to manoeuvre and mould key agents in the external environment… Meer
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons."… Meer
Taylor leads readers through creativity and how it relates to leadership followed by the five stages of theory behind the idea: 1) preparation, 2) time-off (or incubation), 3) the spark, 4) selection, and 5) elaboration. Meer
Presents an organizational perspective of social enterprises, which allows us to analyze issues such as their governing structure, their modes of operation and their marketing strategies, and to begin to formulate some theoretical constructs on how these entities can survive and thrive. Meer
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics. Meer
This volume introduces readers to recent developments in the fields of board of directors and corporate social responsibility. It also provides new insights and perspectives on corporate governance practices in different countries. Meer
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business… Meer
The book provides a thorough analysis of strategy formulation at country and company level in Arab countries and corporations. It also deals with the issue of entrepreneurial initiative in Arab countries and issues actual practice of entrepreneurship… Meer
Taking it theme from the fifth annual Studying Leadership Conference held at Cranfield School of Management, Leadership Learning explores the challenge of learning and developing leadership in the 21st century… Meer
The chapters in this book provide detailed analyses of a range of issues that feed into an overview of the strategic development of the MNE over the past 40 years. This modeled as the evolution of the MNE from a multidomestic hierarchy to a network hierarchy to the contemporary strategic diversity… Meer
This book is a collection of eye-opening interviews with CEOs from major international corporations - Nokia, Unilever, Toyota and Bosch are just some of the many included. The CEOs discuss their innovative approaches to new challenges and opportunities in their business… Meer
Challenging existing ideas about not only what constitutes retail shrinkage, but also the approach that should be adopted to deal with it, it critically examines how current approaches to managing shrinkage are at best preventative, and how through operational excellence, organizations can reduce… Meer
Why is it that more and more people like their work, but can no longer support the conditions under which they must practice it? What is impeding the improvement of occupational health and organizational effectiveness?… Meer
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