Waarom zou u zich niet laten inspireren door bedrijven die het fundamenteel anders hebben gedaan en hiermee baanbrekende veranderingen in de markt hebben gerealiseerd?
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This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date… Meer
As we become familiar with the 21st century we can see that what we are designing is changing, new technologies support the creation of new forms of product and service, and new pressures on business and society demand the design of solutions to increasingly complex problems, sometimes local, often… Meer
Technology is changing expectations in the airline industry. Passengers want to be in control, and they expect airlines to become solution providers and aggregators of value, to provide them with personalized services… Meer
Architects and engineers can build models to test their ideas - why not managers? In Game Theory in Management: Modelling Business Decisions and Their Consequences, author Michael Hatfield presents a series of mathematically structured analogies to real-life business and economic interaction… Meer
In Sustaining Cultural Development, Biljana Mickov and James Doyle argue that effective programmes to promote greater participation in cultural life require substantial investment in research and strategic planning… Meer
Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world… Meer
“A helpful read not just for corporate strategists but for almost anyone looking ahead.” Los Angeles Times What's Your Next Big Move? At the turn of the century, Western Union passed on the chance to dominate the telephone industry… Meer
THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOURBUSINESS--OR BE LEFT BEHIND Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees… Meer
Mergers and Acquisitions Basics: All You Need to Know provides an introduction to the fundamental concepts of mergers and acquisitions. Key concepts discussed include M&As as change agents in the context of corporate restructuring; legal structures and strategies employed in corporate restructuring… Meer
First Published in 2004. Chinese Enterprise, Transnationalism, and Identity focuses on one ethnic community – the Chinese – and examines the variety of issues surrounding enterprise development from national and transnational perspectives, starting with the role played by Chinese entrepreneurs in… Meer
One of the dangers in any political system is that the principles that underlie and characterize it may, through their application, bring about its destruction. Liberal democracy is no exception. Moreover, because democracy is relatively a young phenomenon, it lacks experience in dealing with… Meer
Whilst many books on the European economy have focused on the analysis of its industrial sectors, this book draws attention to the often ignored contribution made by the development of European agriculture over the past two centuries… Meer
This innovative book portrays the state-of-the-art of coopetition strategy regarded as a compelling mindset to exploit entirely the potential of actors’ interdependencies (firms, governments, suppliers, customers, scientists and partners) in today’s global scenarios… Meer
This book provides an in-depth understanding of key variables that play a significant role at the various stages of the innovation process, leading to successful commercialisation of products and services… Meer
Resources, Technology and Strategy brings together contributors from Europe, North America and Asia to consider the strategic relationship between technology and other resources, such as production capabilities, marketing prowess, finance and organisational culture… Meer
Since the Second World War there has been considerable growth in the importance of non-manufacturing based forms of production to the performance of many Western economies. Many countries have seen increased contributions being made by industries such as the media, entertainment and artistic… Meer
Companies that have acquired other enterprises through mergers and acquisitions (M&A) have in essence become entities that are akin to the global "empires" of history. In this book, the author weaves a unique narrative that looks at both empires of business created from M&A and global empires from… Meer
Highly original and based on unique empirical research in the fields of organization theory and organization behaviour, this work makes an invaluable contribution to the literature on bureaucracy and innovation… Meer
Occupational accidents have a massive personal and social cost as well as a major financial cost. The construction industry is one of the most dangerous industries, accounting for around 20–30% of all occupational deaths worldwide… Meer
Approaches to leadership and management are still dominated by prescriptions – usually claimed as scientific – for top executives to choose the future direction of their organization. The global financial recession and the collapse of investment capitalism (surely not planned by anyone) make it… Meer
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