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Marc Wilson is not giving up. He is determined to turn around the struggling family company and keep it, despite his father’s decision to sell. The problem is that they are late on more and more projects and their customers won’t tolerate it anymore… Meer
By drawing on the experiences of Danone, Nestlé, Coca-Cola and SABMiller, this book provides an insight into why and how the managing a Chinese Partner can deliver value for a joint venture in China, a goal shared by many but achieved by few. Meer
Management theory is vague about the experience of leading. Success, power, achievement are discussed but less focus is given to negative experiences leaders faced such as loneliness or disappointment… Meer
Presenteeism presents the important issues related to the nature and extent of presenteeism and cited examples from different studies. The book discusses in depth why employees come to work despite being sick, strategies to manage presenteeism behavior and who should be taking the lead in managing… Meer
The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the… Meer
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty… Meer
The current financial crisis started from the US real estate market and after, though the increase of risk premium requested by investors and due to the lack of liquidity of all financial markets, it became a world financial crisis… Meer
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced… Meer
Avoiding Corporate Breakdowns focuses on prescribing a preventative strategy for managerial actors who face economic, social and environmental disasters. Prevention is basically simple, but it will require a considerable broadening in both the nature and the extent of managerial responsibility. Meer
The number of women in senior management remains stubbornly low. Women Who Succeed examines the real life experiences of forty-six senior women who have 'made it' into senior management. It considers the strategies that these women adopted, the support they received and the relationships they formed… Meer
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the… Meer
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