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Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology. Meer
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to… Meer
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly… Meer
This book uses stigma theory to provide meaningful insight into the coping mechanisms of employees who experience critical and judgmental reactions to their religion in the workplace. Thomson's research synthesizes the various models of invisible diversity management and offers strategies for… Meer
Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship examines this key emerging issue from its foundations; entrepreneurship, strategic management and international business studies… Meer
This book provides a thorough and novel examination of the gendered nature of innovations in the new economy. It tracks the contemporary shift from heavy industry to game industry and how this has altered relationships between gender, identity, corporate culture, creative work, and the future of… Meer
This book presents a collection of studies that have applied analytical methods to improve preparedness, planning, and a faster response to A&E and public health emergencies like epidemic and disease outbreak… Meer
Structural Revolution in International Business Architecture Volume 2 fills important gaps in the existing literature of management science by providing new and improved methods of optimal control system modeling… Meer
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm… Meer
Making Innovation Las t considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as… Meer
Sustainable Industrialization in Africa explores the issues that confront development policy in the context of the MDGs and the post-2015 development agenda from an African perspective. The book argues that development is an ultimate outcome of sustainable, equitable industrialization, and that any… Meer
In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes… Meer
The Second Chinese Revolution explores some of the keys to understanding China, a country whose evolution already affects all of us. Beginning in 1978 - when China's GDP was only 6% of the USA's - the author takes us through the different aspects that have played a fundamental role in the country's… Meer
In a recent study, ninety percent of women stated that they 'expect to transition' within the next five years. Rather than be frustrated, Rosetti argues that with thought and some elbow grease, transition is not only healthy but rewarding… Meer
This book explores the behavioral phenomenon that is intended to aid in the benefit of others, known as prosocial behavior. The author combines eight years of quantitative and qualitative research to explain and delineate the antecedents to prosocial leadership and align these findings into an… Meer
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and… Meer
This book addresses the challenges of organizing modern-day institutions, focusing on the management of intangible organizational resources of libraries through both library science and management theory… Meer
What effect did the Great Recession have on innovation efficiency and the effectiveness of scarce resource management? Did countries with high GDPs and GDPs per capita sustain efficient innovation? How did the recession affect the time lag between innovation development and implementation?… Meer
This book investigates the crucial EU policy of competition, which is enforced by the Commission and by national agencies that enjoy various degrees of autonomy from their governments. More and more policy-making activities are nowadays delegated to agencies that cannot be held accountable to… Meer
Organizational executives must change the way they think about how to invest in and manage IT if they want to get lasting value from computer-based innovations. The old way of thinking has not served organizations well… Meer
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