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In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences?… Meer
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully… Meer
Companies all over the world try their best to improve their business by implementing efforts such as Six Sigma, Lean Manufacturing, or a combination of the two methodologies. Logic would tell you that these two methods would be the right approach because you would have an improvement method that… Meer
R&D Decisions, Strategy, Policy and Innovations explores how research and development decisions affect all of us. They are linked inextricably to the performance of firms and of economics as a whole. Their importance means that they are of concern to a large number of practitioners, policy-makers… Meer
Exploring the thorny issues of industrial organisation, competition policy and liberalization in the Asia-Pacific region, this book examines the ways in which governments regulate business. Using case studies from China, the USA, New Zealand, Thailand, Malaysia and Japan, the authors take a… Meer
This indispensable text offers students a high quality treatment of strategic operations management. It provides the reader with a clear understanding of the importance and nature of operations strategy by determining exactly which management activities, core competencies, resources and technologies… Meer
Reduction in the size of the world's remaining rainforests is an issue of huge importance for all societies. This new book - an analysis of the impact of oil wealth on tropical deforestation in South America, Africa and Asia - takes a much more analytical approach than the usual fare of… Meer
Thoroughly discussing the problems of uniting two independent companies (problems which are commonly underestimated), this book covers a wide range of subjects such as: laws and regulations governing mergers; consideration of financial and material resources; tax views; research and development… Meer
Modern technology and innovation are vital to the success of all companies, be they hi-tech firms or companies seemingly unaffected by technology and innovation; whether established firms or business start-ups… Meer
East Asia has led rapid economic growth in the last few decades with India joining them over the last five years. Automotive parts manufacturers have been an important component of domestic production in all these economies… Meer
Since the mid-1980s, the development of competitive strategies based on intensive innovation has deeply transformed the design of new products and services. Much has been written about new methods and organizations that are likely to develop economically competitive and creative capacities in… Meer
While scores of strategic management books have been written, many books fail to take into consideration the influences that shape and constrain managers’ ability to formulate and execute well-thought out strategies… Meer
Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; considering both the successes and failures in equal measure… Meer
This book examines the relationship between the legal extension of copyright duration as an enduring means of copyright protection and the growth of the UK book publishing industry as a typical creative industry reliant on copyright… Meer
Extreme events such as accidents, crises and disasters occur in organizations of all types. Sometimes these hit the headlines, but they also occur regularly beyond the public gaze. What follows is normally an investigation in which ‘lessons will be learned’ and the event ‘must never happen again’… Meer
This book makes a strong and coherent contribution to the discussion of the knowledge economy and of innovation, offering a range of theoretical insights from different disciplinary perspectives. The role of knowledge, knowledge development, and knowledge diffusion is discussed at the micro level of… Meer
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike… Meer
Taking an international and comparative perspective, this book focuses on the relationship between industrial training and technological change in three major global economies – the UK, USA and Japan… Meer
The book's comprehensive coverage on the application of econometric methods to empirical analysis of economic issues is impressive. It uncovers the missing link between textbooks on economic theory and econometrics and highlights the powerful connection between economic theory and empirical analysis… Meer
The supply chain is at the heart of every successful business organization's decision-making process. This textbook explains how to create a winning supply chain management strategy by spotlighting how senior executives in European and US companies have turned their supply chains into strategic… Meer
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