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Just Evil Enough reveals the mindset and tactics that subversive marketers use to forge an essential advantage in an unfair world. Packed with fascinating case studies and practical frameworks, it’s a must-read for start-up founders, brand owners, and anyone who wants to win in the attention economy. Meer
Learn how to co-create value stream maps of the hidden relations and interactions that constrain your teams, maps that everyone can align with and act on to unlock innovation and optimal performance. Meer
This book examines the role of corporate culture in the execution of successful strategies for diversity and innovation. It explores how information is communicated across real organizations and how diversity impacts the effectiveness of the communication. Meer
Competitive paradigms, which are constantly being shifted, and turbulent environmental conditions, which today are a constant, tend to dictate rather than inform strategic decision making regarding an organization’s status quo and desired outcomes. Meer
This pioneering collection seeks to understand why and how some digital enterprises in Africa progress while others firms either stagnate or regress. Using a range of detailed case studies, it addresses the challenges and barriers that are in place and how some outstanding digital firms deal with operating in a hostile business environment. Meer
This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization process, critiquing existing literature and instead proposing a new paradigm based on a re-interpretation of the Resource-based View (RBV). Meer
Through a global series of case studies, this pioneering book delves into refugee entrepreneurship - a major economic, political and social issue emerging as a top priority. Meer
This book provides essential insights into how to rapidly and safely develop new sustainable products, no matter whether it is in the private sector, the public sector or the non-profit sector, and regardless of the specific national or business culture. Meer
This book examines how digital technologies enable collaboration as a way for individuals, teams and businesses to connect, create value, and harness new opportunities. Meer
The purpose of this book is to provide public health, disability, and rehabilitation professionals and practitioners evidence-based science with respect to health disparities faced by people with disabilities, especially people with mobility limitations; alternative methods of rehabilitation and exercise science for this population; assistive device technology; and, improved access to health care, employment, and social participation. Meer
This is the fifth volume of a sub series on Road Vehicle Automation published within the Lecture Notes in Mobility. Like in previous editions, scholars, engineers and analysts from all around the world have contributed chapters covering human factors, ethical, legal, energy and technology aspects related to automated vehicles, as well as transportation infrastructure and public planning. Meer
Avoiding Corporate Breakdowns focuses on prescribing a preventative strategy for managerial actors who face economic, social and environmental disasters. Meer
This book examines the different ways companies can develop and design social innovation. Combining technological and social perspectives, the contributors present emerging research on social innovation from different sectors such as entrepreneurship, education and energy. Meer
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