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Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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For courses in Managerial Economics.
This package includes MyEconLab®
A Problem-based Approach that Uses Modern Theories and Real-world Examples
Managerial Economics and Strategy uses real-world issues and examples to illustrate how economic principles impact business decisions. Meer
For courses in Strategic Management and Business Policy.
Utilize a strategic management model to learn and apply key concepts through cases
Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Meer
Make it easy for customers to choose you; whatever your business, product or service.
With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you
When is high friction bad? Meer
Getting your pricing right means the difference between success and failure for many businesses. The right price can mean sustainable growth, and happy, engaged customers and stakeholders. Meer
For undergraduate and graduate courses in organizational behavior.
The world's most successful organizational behavior text
Organizational Behavior provides the information you want, in the language your students understand. Meer
Discover the secrets to high performing teams from the success stories of sport, military and restaurants – and what to do if your team isn't working. Meer
Selected As One of "The Year's Best Reference and Reading Material", Industrial Engineer Magazine, December 2004
If you seek to produce measurable results in your organization, this book is for you. Meer
The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Meer
The historic growth in world trade, large container ships and information technology have triggered profound changes in international trade. A few years ago, customs officers at the border were meticulously checking goods and documents before releasing a shipment to the trader. Meer
Commendation - Non-fiction Book, Golden Door Awards
Bronze REX Medal – Golden Door Awards for writers who are champions for positive change
If innovation matters to you – and it should – read this book with a highlighter in hand! Meer
For undergraduate and graduate courses in organizational behavior.
The world's most successful organizational behavior text
Organizational Behavior provides the information you want, in the language your students understand. Meer
The research papers and cases in The Changing Dynamics of International Business in Africa provide multi-disciplinary insights on the opportunities and challenges of doing business in Africa, as well as on the changing competitive dynamics in the region, as Western, BRIC and African multinationals intensify their fight for market dominance. Meer
Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth. Meer
Portfolio management consists mainly of making decisions about which initiatives to undertake, which initiatives not to pursue, and which resources are to be allocated to which portfolio component. Meer
Safety-I is defined as the freedom from unacceptable harm. The purpose of traditional safety management is therefore to find ways to ensure this ‘freedom’. Meer
The pace of technological change is accelerating, hyper competition is growing, opportunities for business model disruption are exploding, and comprehensive cloud delivery is readily available. Meer
At last a book that makes strategic thinking something every manager can use. This short and compulsively re-readable book shows you how you can apply state-of-the-art strategic management to every aspect of your job. Meer
Organisations around the world are in crisis! The principles and approaches on which success is built are no longer clear. Success in the future will require challenging many of the concepts and practices which underpin most organisations today. Meer
For businesses large and small, investment in digital technologies is now a priority essential for success. Digitizing Government provides practical advice for understanding and implementing digital transformation to increase business value and improve client engagement, and features case studies from the private and public sectors. Meer
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