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Utilizing Industry 4.0 technologies is essential to meet consumer expectations of personalized products and services but not without obstacles and challenges. This book provides comprehensive knowledge on the operating conditions and challenges of small- and medium-sized enterprises operating in the… Meer
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host… Meer
Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and… Meer
Globally, consumer co-operation has experienced a difficult period since the 1970s. Large scale failures in France, Germany and Austria were accompanied by loss of market share in the UK (including the failure of the Scottish Co-operative Wholesale Society and its takeover by its English… Meer
Students of public administration, public policy, and nonprofit management require a strong foundation in how government and NGOs are connected with information technology. Whether simplifying internal operations, delivering public-facing services, governing public utilities, or conducting… Meer
Recruiting, selecting, retaining and developing great people are essential for any successful business. And the combination of digital transformation and post-pandemic work realities presents major challenges for all organisations… Meer
Artificial intelligence (AI) is transforming the business world at an unprecedented pace. From automating mundane tasks to predicting consumer behaviour, AI is changing the way businesses operate across all sectors… Meer
The growing complexity, fluidity and instability of the environment as well as changing needs are challenges that both enterprises and higher education institutions must face. Higher education institutions understand that their key product, i.e. knowledge, is a value that can and should be offered… Meer
The second edition of this popular shortform book provides a concise expert summary of key issues in the theory and practice of the management of human resources (HR) – one of the most crucial drivers of organizational performance… Meer
Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and… Meer
Everyone talks innovation and we can all point to random examples of innovation inside of healthcare information technology, but few repeatable processes exist that make innovation more routine than happenstance. How do you create and sustain a culture of innovation?… Meer
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies… Meer
Now in its sixth edition, this classic and comprehensive resource presents an applied, realistic view of entrepreneurial finance for today’s entrepreneurs. The book provides an integrated set of concepts and applications, drawing from entrepreneurship, finance, and accounting, that will prepare… Meer
Now in its sixth edition, this classic and comprehensive resource presents an applied, realistic view of entrepreneurial finance for today’s entrepreneurs. The book provides an integrated set of concepts and applications, drawing from entrepreneurship, finance, and accounting, that will prepare… Meer
Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools, and techniques of entrepreneurship into the social sector to present innovative solutions to today’s vexing social… Meer
Research shows that companies that employ data-driven decision-making are more productive, have a higher market value, and deliver higher returns for their shareholders. In this book, the reader will discover the history, theory, and practice of data-driven decision-making, learning how… Meer
Part leadership book, part business book and 100% true, this is like finally having a wise, honest and humorous mentor tell you about the world of business as it really is, and how you can find your place in it… Meer
Project Management for Engineering, Business, and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for… Meer
This book provides an in-depth explanation of public pension plan management and the decision-making processes surrounding pension policies within state and local governments in the United States. It addresses the intricate balance between securing retirement benefits for public employees and… Meer
By thinking differently about audit, this transformational book establishes that the conceptual core of audit itself is the art of thinking differently: the making of those new connections that inspire the creativity and confidence to challenge established thinking and provide actionable insight… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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