Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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The Handbook of Experiential Learning In International Business is a one-stop source for international managers, business educators and trainers who seek to either select and use an existing experiential learning project, or develop new projects and exercises of this kind. Meer
Leadership in Post-Colonial Africa examines the leadership concepts and lessons that emerged during and after the attainment of independence with insightful studies of Africa's first female presidents, gangster elitism, Nelson Mandela, and beyond. Meer
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile… Meer
The case studies in Rethinking Interviewing and Personnel Selection find support for Herriot (1993, 2003) and Fletcher's (1997, 2003) claims that the selection interview is a social process which may gain from a degree of semi-structured interaction with candidates. Meer
Innovation is critical for securing competitive advantage and achieving business success. Yet, for many organisations it remains elusive. This book adopts a unique approach to innovation by focussing on how teams may deliver innovations capable of transforming their company's performance… Meer
Strategic Logic lays the foundations for a clear understanding of corporate profitability and provides the reader with innovative insights on how to develop original yet realistic strategies. Working with real-life examples and based on rigorous theory, the author analyses key managerial decisions… Meer
Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and… Meer
Alliances and Co-Evolution provides alliance managers, consultants and academics with a detailed analysis covering 23 years of the growth and decline of three lifecycles of alliances. This analysis links structural change in the European macro-environment with corporate alliance strategies… Meer
The economy has hit a soft patch.' - US Federal Reserve Chairman Alan Greenspan, reacting to the weak US job growth in June 2004 Mats Larsson: 'No, the economy is closing in on the limits of business development and economic growth and we are starting to see the consequences… Meer
Debate about organization and workplace learning has now moved on from viewing learning as a way of fostering control, to paving the way for viewing learning, working and living in the context of organizational complexity… Meer
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level… Meer
This unique book breaks original ground in management and organization studies by drawing on over 2½ years of ethnographic study in a major UK international airport group. Much has been written about the ‘McDonaldisation’ or ‘Disneyization’ of society, but few have been attentive to what the author… Meer
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally… Meer
A growing number of people in the world have embraced globalization and actively seek opportunities to live, study, and work in other cultures. Highly talented and deeply motivated, they have been shaped by the new political/economic opportunities, technological realities and personal choices that… Meer
Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights… Meer
Leadership wisdom to ride the wave of the seven hottest trends in our new AI-first world of business Written by seasoned tech executive Sandy Carter, AI First, Human Always: Embracing a New Mindset for the Era of Superintelligence is your guidebook to the seven hottest trends in AI… Meer
The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of… Meer
A one-stop shop for everything that you need to know about storytelling in business. How often have you had to deliver a pitch, convey a message or empower an audience with only one chance to get it right?… Meer
Rethink ideas as the real value to the future of your business in a technology-world where knowledge is increasingly a commodity In Ideas Don’t Die. Companies Do. renowned voice on disruptive agility and executive Hari Abburi delivers an insightful framework for leaders to future proof their… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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