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This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice. Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social… Meer
Due to the growing importance of global interdependencies, corporate social responsibility has become an important issue both for the business and the entire society. Customers expect corporate social responsibility, and if an organization is insensitive to these issues, it runs the risk of losing… Meer
To many individuals and organisations, situations generated by the world coronavirus pandemic have posed challenges and opportunities. We need to rethink how we interact with each other and with our natural environments… Meer
Beyond the principles of reduce, reuse, recycle, this book looks at how every department on a production can minimize its environmental impact. Is your filmmaking contributing to the environmental crisis, or is it part of the solution?… Meer
This textbook introduces readers to an array of concepts and current practices of human resource management (HRM). It provides an understanding of the current problems in the area that require pragmatic research and realistic solutions… Meer
Transformational Public Policy examines how governments can more effectively handle uncertainty and risk in an uncertain and changing world. Unpredictable and changing circumstances often bring nasty surprises that can increase waste in governance and public debt… Meer
Published in 1977, this is a detailed account of the results of controversial methods as they were applied in a major company, when twenty-one managers came together for eight months to grapple with important problems for the purpose of learning some of the skills required for senior management… Meer
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with… Meer
Originally published in 1987, The Creation of Local Authority Sector of Higher Education is a macro-analysis of the creation and development of the local authority sector of higher education from the early 1960s to the 1980s… Meer
Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few… Meer
Leadership is vital to creativity and successful innovation in groups and organizations; leadership is however seldom studied in the academic literature as a creativity driver. One reason for the lack of attention paid to leadership’s effect on creativity may be the common belief that creativity… Meer
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these… Meer
South Korea known as the hermit kingdom was wrenched from its isolation in the mid-seventies with the forced industialisation of its economy by Park Chung-hee during his dictatorial regime. This led South Korea to becoming the most rapidly industialised country in the world with world class… Meer
There has been increased emphasis on smart cities due to the economic, environmental and technological shifts that have impacted on society. This book focuses on how cities are becoming smarter, more innovative and entrepreneurial due to the increased pressures placed on them from societal changes… Meer
It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives… Meer
Managing Online Learning is a comprehensive guide to planning and executing effective online learning programs. Featuring contributions from experienced professionals across operations in university and corporate settings, this all-in-one resource provides leaders and administrators with informed… Meer
It is commonly quoted that the majority of change initiatives fail and equally common is the reasoning that failure is due to a lack of adequate planning and robust processes to deliver change to the organisation… Meer
The open source phenomenon has attracted an increased interest among commercial firms and governments. It is becoming one of the most influential paradigm shifts not only in software development but in social and economic value creation as well… Meer
Combining up-to-date research, innovative content and practical perspectives, this book is the benchmark by which all other strategic HRM reference works should be measured. Leading figures from around the globe survey the current state of the discipline, while also introducing and exploring new… Meer
Geocomputation has come of age. The whirlwind of change experienced in Geographical Information Science (GIS) - developments in IT, and new data gathering and earth observing technologies - has taken GIS beyond mere data and towards its analysis, modeling, and use in problem solving… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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