Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. Meer
Offers insight into the mindset and methodology of the military on leadership, strategy and management. This title answers questions such as: Why is it that leaders are respected and followed in military and not in industry? Meer
Legendary Silicon Valley visionary and one of the world's greatest business leaders, John Chambers shares the playbook and philosophy that transformed Cisco into a global tech titan and now inspire a new generation of leaders. Meer
How do I start a business on a budget? How do I find my first 100 customers and make my first £100k? How do I build a network and get my business noticed? Meer
Foreword by Bill Gates From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere. Meer
Addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Meer
Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? Meer
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It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. Meer
Grounded Innovation: Strategies for Creating Digital Products focuses on the innovation processes and technical properties of digital products. Drawing on case studies, the book looks at systematic ways to ground innovation in both technology and human needs, and it explores how digital products have become integrated in the real world. Meer
In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. Meer
The term Quality of Service, abbreviated QoS, refers to network resource control mechanisms. Quality of Service is the ability to provide different priority to different applications, users, or data flows, or to guarantee a certain level of performance to a data flow. Meer
For undergraduate and graduate courses in Strategic Management.
Current theories and practice in an interesting, engaging, and easy-to-read format.
Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Meer
A Complete 5-Step Process for Identifying Disruptive Business Opportunities–And Successfully Executing Them
“Don’t let the title fool you. This book is stuffed with practical, useful ideas that will change the way you create and sell practical, useful ideas. Meer
For both practitioners and students of change management.
Learn how to be a leader in business by spearheading change in your organization, a vital skill for every executive. Meer
Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. Meer
An authoritative overview of the prior development, current state, and future opportunities in strategic management
The strategic management field, now a vibrant arena that offers valuable knowledge for managerial practice, has experienced significant growth in the more than forty years since its inception. Meer
Corporate Governance Matters, 3rd Edition gives corporate board members, officers, directors, and other stakeholders all the knowledge they need to implement and sustain superior governance in today’s challenging business environments. Meer
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