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Good Strategy/Bad Strategy

The difference and why it matters

Paperback Engels 2017 9781781256176
Verkooppositie 4612
Verwachte levertijd ongeveer 6 werkdagen

Samenvatting

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.

For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.

Specificaties

ISBN13:9781781256176
Taal:Engels
Bindwijze:paperback
Aantal pagina's:336
Uitgever:Profile Books
Druk:1
Verschijningsdatum:7-9-2017

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Over Richard Rumelt

Richard Rumelt is professor aan de UCLA School of Business en is verbonden aan het prestigieuze INSEAD. Hij is een van 's werelds meest gevraagde consultants op het gebied van strategie en management.

Andere boeken door Richard Rumelt

Inhoudsopgave

Introduction Overwhelming obstacles

PART 1: GOOD AND BAD STRATEGY
1. Good strategy is unexpected
2. Discovering power
3. Bad strategy
4. Why so much bad strategy?
5. The kernel of good strategy

PART 2: SOURCES OF POWER
6. Using leverage
7. Proximate objectives
8. Chain-link systems
9. Using design
10. Focus
11. Growth
12. Using advantage
13. Using dynamics
14. Inertia and entropy
15. Putting it together

PART 3: THINKING LIKE A STRATEGIST
16. The science of strategy
17 Using your head
18. Keeping your head

Notes
Acknowledgements
Index

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        Good Strategy/Bad Strategy