Management
Martin van Kranenburg, Bob van Duuren
GEO, the new SEO
From the age of search engines to the age of answer engines.The way customers search, compare and decide is changing fundamentally. They are asking fewer questions to search engines and more to language models such as ChatGPT, Gemini and Perplexity. They receive an answer immediately. A selection. A recommendation.That is where the game is now being decided.Visibility is shifting from getting clicks to being mentioned. Your position in Google no longer determines the outcome on its own; your presence in the answer does. This affects your entire organization. Your brand. Your reputation. And ultimately, your revenue. If you are not mentioned, you are not part of the choice.This book challenges you to make different decisions. GEO is a new playing field where SEO, copywriting, branding and PR come together. It requires a new way of looking at visibility, reputation and growth.After reading this book, you will know where you stand, where your opportunities lie and what you can do today to become part of the answer. You will learn how language models make choices. You will see why some brands are mentioned again and again, while others disappear from view. And you will gain practical tools to build your visibility, both on your own website and far beyond it..
Hardlopers
Aanbiedingen
Aanraders
Business Is the Continuation of War by Other Means
A radically different perspective on strategy, rooted in 3,500 years of military practice and introducing military strategic thinking as a powerful tool for better decision-making.
Management
Geef richting aan je organisatie, team of carrière met boeken over leiderschap, strategie en samenwerking. Van praktische handvatten tot inspirerende visies – hier vind je managementliteratuur die werkt.